Tommy Hilfiger, which is a part of PVH Corp., has revealed a sponsorship with motorsports sensation Alba Hurup Larsen as the brand new F1 Academy Tommy Hilfiger driver for 2025, extending the model’s dedication to champion ladies in motorsport.
The Danish-born Larsen, who turns 16 subsequent month, will probably be one of many youngest and most promising stars in F1 Academy and is commonly referred to as “the quickest woman on this planet” by followers. In her debut season in 2025, Larsen will race in a swimsuit and automotive adorned with Hilfiger’s signature crimson, white and blue.
F1 Academy is an all-women, single-seater racing championship. The 2025 season will open in China from March 21 to 23, earlier than the collection returns to Jeddah, Saudia Arabia and Miami for rounds two and three. It then strikes all year long to Canada, the Netherlands and Singapore and concludes in Las Vegas from Nov. 20 to 22.
“This partnership underscores our dedication to innovation and inclusivity in motorsports,” stated Tommy Hilfiger. “With F1 Academy, we’re breaking boundaries and paving the way in which for a extra inclusive and dynamic future in racing. Supporting younger skills like Alba Hurup Larsen motivates us to problem limits and redefine prospects throughout the sport.”
“I’m deeply honored that Tommy has entrusted me to fly his flag within the F1 Academy,” Larsen stated. “Having this assist at such a pivotal stage in my profession means the world to me. I’m excited to symbolize the Tommy Hilfiger model as we dream huge, present what’s doable and drive change.”
Susie Wolff, Alba Hurup Larsen and Tommy Hilfiger
Picture by Nesrin Danan, courtesy of Tommy Hilfiger
“We’re proud to have Tommy Hilfiger as an official companion,” stated Susie Wolff, managing director of F1 Academy. “Because the inaugural companion to F1 Academy and a real first mover in mixing life-style and motorsport, Tommy Hilfiger’s globally famend model values, dedication to innovation and keenness for driving change carefully match our personal. We sit up for seeing Alba racing within the model’s unmissable signature colorway in 2025.”
Reached in Las Vegas, the designer added that the model has been sponsoring F1 Academy since its inception. “And Susie Wolf, who’s the pinnacle of it’s a former race automotive driver herself. She selects the younger expertise and mentors them and has all these intensive apply periods. She has been in a position to choose actual winners.”
Hilfiger stated Larsen will function a model ambassador and can put on the corporate’s garments. The uniforms are designed by Hilfiger’s agency, and the corporate’s brand is on the automotive. “We’re a sponsor,” he added.
He stated the corporate has been sponsoring race automotive driving for greater than 30 years, beginning with Method 1 with Staff Lotus within the late Nineteen Eighties. It additionally sponsored Ferrari for quite a few years earlier than sponsoring Lewis Hamilton and Mercedes.
F1 Academy was based in 2022 and began racing in 2023. “Now they’re taking it to a brand new stage,” Hilfiger stated. It’s the first yr alongside Method 1.
As for why he selected Larsen, Hilfiger stated, “She is the way forward for racing. She’s a dreamer who’s not afraid to push boundaries and boundaries in motorsports, and she or he has a ardour for excellence.” He stated there aren’t any advertisements deliberate with Larsen, “however there will probably be a variety of content material in and across the racing.”
Larsen has been hailed because the quickest woman in her age group by esteemed names like Ferrari and FIA. Final yr, she received the senior closing within the fourth version of the FIA Ladies in Motorsport Fee’s Ferrari Driver Academy-affiliated Women on Monitor Rising Stars program.
Hilfiger’s partnership with F1 Academy continues to reshape the panorama of motorsport by championing inclusivity and empowering feminine drivers in a historically male-dominated sport. The collaboration highlights the following era of feminine expertise whereas broadening the game’s attraction to new audiences, putting ladies on the forefront of the grid.
FI Academy options 15 automobiles on the grid, with assist from all 10 Method 1 groups and 5 companion automobiles, together with Tommy Hilfiger as an official companion. Within the upcoming season, Hilfiger will even gown the F1 Academy administration workforce, leveraging its world platform to assist enhance consciousness and assist for younger drivers, auto engineers and managers, lots of whom are ladies getting into the game for the primary time.
This partnership builds on the Hilfiger model’s legacy of innovation in Method 1 sponsorship, which incorporates previous collaborations with Spanish driver Nerea Martí. The influence is already evident: greater than 42 % of all Method 1 followers are ladies, and the quantity retains rising.
A few of Hilfiger’s previous initiatives embody designing collections for Hamilton and internet hosting style reveals impressed by the observe. The model is constructing on this legacy as a companion to the Apple Authentic Movies Method 1 function “F1,” starring Brad Pitt alongside Hilfiger menswear ambassador Damson Idris.