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On her first photographed date with Travis Kelce final 12 months, Taylor Swift donned a checkered trench coat, chunky heels, and Versace’s Medusa ’95 Satin Corset High. Those that regarded a bit nearer, nonetheless, might spot an merchandise maybe extra noteworthy than this pairing of two A-listers from the worlds of sports activities and leisure: the Aupen Nirvana Noir bag, which Swift carried by its braided leather-based deal with whereas holding Kelce’s hand.
Travis Kelce and Taylor Swift arrive at SNL afterparty on October 15, 2023 in New York Metropolis. Swift is donning Aupen’s Nirvana Noir bag.
Gotham/Getty Photographs
After that second, it’s secure to say all eyes had been on designer purses by Aupen. Different celebrities had been continually sporting iterations of the model, a lot in order that discovering one in a paparazzi shot turned akin to recognizing Easter eggs all through a film. Olivia Rodrigo paired the Nirvana Crocodile (unreleased as of now) with a camel-hued suede skirt and black leather-based mock neck prime; Charli XCX put a fur coat spin on the Swift-approved Nirvana Noir; Woman Gaga donned the identical reasonably priced bag along with a long-sleeve pink costume; and Selena Gomez clutched a earlier model of the Nirvana Ice whereas sporting a glamorous, all-black ensemble to an ex’s marriage ceremony.
The ubiquitousness of Aupen — a model that launched in November 2022 and revealed the identify of its founder, Nicholas Tan, solely two years later — comes at a value. Nirvana baggage have been bought out till solely not too long ago, as an illustration. Now, they’re again in inventory for what a number of sources say is likely to be the ultimate time.
However what precisely makes Aupen’s choices so particular? It’s an eco-luxury model, which entered the market with vegan leather-based supplies after which expanded to Leather-based Working Group–licensed calfskin leather-based. “Our buyer is a woman who’s subtle and in search of one thing that’s understated but timeless and chic. She’s not essentially chasing trend traits,” Tan advised WWD in a 2024 interview. “We consider that the sculptural designs depart from the standard rectangular silhouettes which are fairly frequent throughout most manufacturers in the present day.”
Certainly, the baggage’ silhouettes are simply what’s wanted to raise in any other case typical going-out apparel, and the Nirvana line’s range particularly (there’s suede in a Pantone Shade of the Yr–adjoining chocolate; leather-based dotted with glowing crystals; woven raffia detailing; teddy-bear-soft fake shearling; and past) means it’s actually an all-occasions, all-seasons gem of a shoulder bag.
In mild of the buzzy Nirvana bag restock, we urge you to behave quick: Clearly, the objects have been promoting out like scorching truffles, fueled in no small half by celebrity-driven hype. Costs for the model vary from $340 to $420, and people feeling daring can add on the $800 Lumière appeal made from gold-tone metallic and crystal.
Store High Nirvana Bag Kinds from Aupen
Aupen Nirvana Noir Bag
Worth upon publish date of this text: $420
Aupen Nirvana Buckle Bag
Worth upon publish date of this text: $340
Aupen Nirvana Ice Bag
Worth upon publish date of this text: $340
Aupen Nirvana Teddy Earth Bag
Worth upon publish date of this text: $340
Aupen Nirvana Crochet Bag
Worth upon publish date of this text: $340
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Meet the Creator
Stacia Datskovska is a Senior Commerce Author at WWD. Beforehand, she labored at ELLE DECOR as an assistant digital editor, protecting all issues luxurious, tradition, and way of life by a design lens. Her bylines over the previous 5 years have appeared in USA Immediately, Baltimore Solar, Teen Vogue, Boston Globe, Meals & Wine, and extra. Previous to becoming a member of ELLE DECOR, Datskovska realized the ins and outs of e-commerce at Mashable, the place she examined merchandise, lined tentpole gross sales occasions, and curated present information roundups. She graduated from NYU with a bachelor’s diploma in journalism and worldwide relations. Datskovska recurrently stories on movie star model and sought-after merchandise.