Roberto Coin, the jeweler identified for mixing Italian craftsmanship and romance, has named Dakota Johnson world model ambassador.
“Dakota Johnson is a real unique. I really like her expressions — an artist with authenticity, depth, and a singular potential to attach,” founder and artistic director Roberto Coin mentioned. “We’re proud to welcome her to the Roberto Coin household and to collaborate on a marketing campaign that speaks to the guts of who we’re.”
This partnership ushers in a brand new chapter for Coin, who beforehand tapped famed fashions to entrance campaigns and is now turning to the Hollywood actress.
“We’ve beforehand labored with unimaginable fashions like Arizona Muse and Christy Turlington to signify the sweetness and craft of our jewellery,” Coin informed WWD. “With Dakota, we’re evolving — not simply showcasing jewellery, however aligning with a voice and persona that resonates extra deeply with as we speak’s luxurious shopper.
“That is about emotion, id, and storytelling past the visible. Dakota is each up to date and traditional — very like the ladies who put on Roberto Coin,” the founder mentioned. “She’s an artist, a risk-taker, and a girl of substance. Her quiet confidence and nuanced model mirror the essence of what we design: magnificence with which means. There was an immediate synergy. She didn’t simply put on the jewellery — she understood it.”
Dakota Johnson in her first marketing campaign for Roberto Coin.
Craig McDean/ Courtesy Roberto Coin
Beginning in June and operating by means of Might 2027, Johnson will seem in a brand new world marketing campaign photographed by Craig McDean. Set in opposition to the historic backdrop of Venice, the marketing campaign goals to seize the fusion of traditional Italian magnificence and up to date class that Roberto Coin’s jewellery exemplifies. For Coin, the connection to the romantic metropolis is deeply private. Born in Venice, the founder says town’s essence has profoundly formed his creativity — its wealthy historical past, majestic structure, and vibrant inventive tradition have lengthy influenced his designs and impressed a lot of his collections.
“I’ve all the time believed that jewellery tells a narrative — of who you’re, the place you’ve been, and what you’re keen on,” Johnson mentioned in an announcement. “Roberto Coin’s items are stuffed with depth and which means, and I’m honored to assist deliver that spirit to life by means of this collaboration. There’s romance, energy, and daring femininity in each design.”
The marketing campaign rolls out with each video and nonetheless pictures, highlighting Johnson carrying items from the model’s key collections: Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré, and Cobra. Rounding out the brand new function, the actress will make world appearances and take part in inventive initiatives, serving to to share the Roberto Coin story.