LONDON — Polène, the French equipment model, has opened a 4,845-square-foot area on Regent Road and from the within looking on the neobaroque structure, it may really feel like Paris.
Throughout the 2 flooring there are touches of leather-based and minimalism in all places, with a whole wall of bricks made out of compressed leather-based scraps and a woven leather-based banister that results in the second ground, the place jewellery can also be on show.
“London was actually a transparent opening for us for a couple of causes — one among them being that London has a robust vogue historical past with Central Saint Martins and all of the well-known designers,” mentioned cofounder and chief government officer Antoine Mothay in an interview.
COURTESY OF Polène
“The extra business purpose is that we have now loads of shoppers popping out of the U.Okay. and particularly London,” he added.
The London retailer is Polène’s fifth opening after Paris, New York, Tokyo and Seoul.
Although the model was based in 2016 and amassed a robust digital presence, Mothay defined that brick-and-mortar retail stays key.
COURTESY OF Polène
“Opening shops is one other method to create a reference to the consumer and to provide them data,” he mentioned.
Regardless of Britain’s difficult political and financial local weather, the model sees the U.Okay. as a robust market with “very educated shoppers.”
“We consider in long run improvement,” Mothay mentioned.
As reported in June, 80 % of Polène’s digital gross sales are exterior of France, with the U.S., Japan and Germany being the highest three markets. China, Singapore, the U.Okay. and Canada are additionally rising on-line gross sales markets. Survey information indicated that 41 % of potential shoppers needed to purchase a bag in a bodily retailer of their metropolis