It looks like no collaboration is off-limits on this new period of chaos advertising and marketing (see: the brand new Tresemmé scorching sauce), and whereas plenty of these meals collaborations balloon into surrealist territory that steers them away from model authenticity, I’m completely right here for the fantasy that OLIPOP is pitching us, which is that of a “Time Journey Company” takeover of the Austin Motel from June 24 to July 8.
As OLIPOP explains, “visitors can enter for an opportunity to win considered one of three immersive, soda-inspired suites [that bring] an OLIPOP taste to life by means of the lens of a unique decade.” Along with the Cherry Cola Suite, there can even be a 1986 Cream Soda Suite decked out in pastel stripes, neon lights, and retro arcade particulars…
The entire rooms really feel impressed by theatrically embellished, vintage-inspired inns and motels like the enduring The Madonna Inn (as seen in lots of a photograph shoot and music video), upstate New York’s The Roxbury (identified for its coconut-cream-pie-themed room), and the quite a few themed {couples}’ inns within the Poconos. Over time, Airbnb and different manufacturers have provided elaborate, raffle-based themed lodge stays — typically, to promote the likes of Hocus Pocus 2 or Shrek (the latter of which had an unbelievable swamp set-up), so it’s truly good to see one other firm throw its trip hat into the ring in a manner that doesn’t really feel haphazardly inauthentic.
In any case, I’ll completely co-sign the creation of extra kitsch lodge rooms, significantly when it looks like America’s personal retro love inns are more and more going out of enterprise.
Will OLIPOP proceed to dip its toes into extra experimental — and experiential — advertising and marketing methods à la Liquid Demise? Time will inform if the corporate veers into related shock advertising and marketing territory, however I hope it stays the course of curating activations with id coherency. Oh, and shag rugs.
Study extra about the right way to keep at OLIPOP’s themed rooms right here.