My Take On The ten Greatest Gross sales Enablement Software program

I’ve all the time thought gross sales was cool. There’s one thing thrilling about fixing actual issues, connecting with individuals, and shutting offers. However the behind-the-scenes work? That’s the place it will get difficult.

Gross sales isn’t nearly charisma—it’s about preparation, timing, and the best instruments.

That’s what led me to discover greatest gross sales enablement software program. I wished to grasp how the most effective groups keep organized, ship the best message on the proper time, and hold every little thing operating easily behind the scenes.

So I learn G2 person opinions, in contrast platforms, and examined out just a few options myself. What I discovered was game-changing: the best gross sales enablement instruments don’t simply assist the gross sales course of—they supercharge it.

In case you’re trying to degree up your gross sales recreation and provides your reps the sources they should win, hold studying. I’ve damaged down the most effective gross sales enablement software program that can assist you discover the right match.

My high 7 gross sales enablement software program suggestions for 2025

The very best gross sales enablement software program is crafted to empower gross sales groups with the instruments they should shut offers quicker and extra effectively. As I evaluated these platforms, I witnessed how they centralize content material, automate workflows, and supply data-driven insights that assist groups ship customized experiences to prospects, boosting gross sales productiveness and efficiency.

What makes gross sales enablement software program value it: my opinion

• Act as a repository for a wide range of advertising and marketing and gross sales content material for use by gross sales representatives
• Present tagging or search capabilities to make sure environment friendly discovery of content material
• Monitor engagement on content material and gross sales pitches, corresponding to prospect engagement or inside utilization
• Permit customers to add a wide range of collateral or construct and edit content material straight throughout the software

This information was pulled from G2 in 2025. Some opinions have been edited for readability.

1. Salesforce Gross sales Cloud

Primarily based on my evaluate of G2 person suggestions, Salesforce Gross sales Cloud stands out for its intuitive person interface, notably throughout the Lightning Expertise. I often see G2 reviewers spotlight how straightforward it’s to navigate between key modules like Accounts and Contacts.

Many customers point out that with only a few clicks, they’ll entry buyer profiles, interplay historical past, and associated information, which streamlines day-to-day operations. From what I’ve gathered, this simplicity improves general effectivity and helps groups keep centered on relationship administration with out getting slowed down in advanced navigation.

One characteristic that I see getting constant reward,  particularly from current opinions, is the Intelligence Views, launched in Spring ’24. Throughout a number of opinions, customers point out how these views make it simpler to scan, analyze, and act on record-level information without having to open particular person pages.

Reviewers recognize the time saved and the readability it brings to working with Accounts and different objects. From what I’ve seen, this replace has considerably enhanced productiveness for customers managing massive volumes of knowledge.

In response to G2 customers, centralized information visibility throughout Leads, Contacts, and their actions is a generally appreciated component. I’ve learn a number of opinions that decision this a game-changer for buyer analytics. Customers usually spotlight how this eliminates the necessity for exterior instruments like spreadsheets. As a substitute of exporting and cross-referencing information manually, they’re capable of view all related buyer interactions in a single place, in actual time. 

That stated, I’ve come throughout noticeable dissatisfaction round preliminary platform setup and configuration. Some G2 reviewers point out that onboarding can really feel overwhelming, particularly for these unfamiliar with Salesforce. Many customers describe a steep studying curve relating to understanding object relationships and establishing workflows. I’ve seen some customers categorical frustration with relying closely on documentation and neighborhood boards simply to finish primary configuration duties.

One other recurring theme in G2 opinions is the complexity of the Lightning Expertise for brand new customers. Whereas many recognize the smooth design, others level out that it might probably really feel cluttered and unintuitive at occasions. I’ve seen that customers, particularly these transitioning from easier CRMs, report issue navigating between information and understanding the structure. The ability of the platform is evident, however the onboarding expertise isn’t all the time easy.

Lastly, primarily based on G2 suggestions, there’s a good quantity of criticism round the restrictions of Salesforce’s low-code capabilities. A number of customers anticipated to construct out enterprise processes utilizing drag-and-drop instruments however bumped into roadblocks that required Apex growth. I’ve learn a number of reviewers point out struggles with implementing logic that appeared primary however finally required coding experience. This creates friction for groups trying to keep agile with out counting on technical assist for each change.

What I dislike about Salesforce Gross sales Cloud:

• I’ve come throughout a number of opinions saying the preliminary setup feels overwhelming and the educational curve is steep for brand new customers.
• I’ve seen customers battle with low-code instruments and point out that even easy workflows typically require Apex growth.

What G2 customers dislike about Salesforce Gross sales Cloud:

“The brand new Salesforce Lightning model has so many click-throughs and is mostly slower. It takes loads of time to hover over hyperlinks to disclose key information gadgets it is advisable see, or worse, having to open a number of browser tabs to see extra detailed account/alternative data. There’s a lot information they’re making an attempt to point out or hyperlink to on a web page. Nonetheless, I discover that almost all essential information is buried or hidden behind ‘view extra/all’ hyperlinks or proven within the pop-up home windows, so I consistently need to dig deeper to search out what I would like and infrequently get misplaced in dozens of browser tabs.”

– Salesforce Gross sales Cloud Overview, Ted G.

2. HubSpot Gross sales Hub

HubSpot Gross sales Hub is often described as a every day important for gross sales professionals. Many reviewers point out utilizing it persistently to handle gross sales pipelines, monitor efficiency, and keep organized with leads and offers. From what I’ve gathered, the software performs a central position of their workflows, with customers usually crediting it for serving to them shift focus from administrative duties to precise promoting.

One standout functionality, in response to customers, is the benefit of automating workflows. I’ve learn a number of G2 opinions the place customers spotlight how intuitive it’s to arrange follow-up sequences, transfer leads by way of the pipeline, and assign duties routinely. This automation appears to be a significant time-saver and a high purpose why customers depend on the platform every day. There’s additionally constant reward for the way in which prospects might be filtered and categorized into lists, giving customers higher construction and visibility throughout their pipeline.

Reporting performance is one other often appreciated characteristic. Throughout a number of opinions, I’ve seen customers point out how useful it’s to entry real-time information to observe efficiency. They usually speak about utilizing HubSpot’s dashboards to determine what’s working, whether or not it’s monitoring deal progress or measuring e-mail open charges. That type of visibility into KPIs appears to actually empower customers to make strategic enhancements and keep accountable to their gross sales targets.

One other space that persistently will get constructive suggestions is buyer assist. In response to suggestions I gathered from G2 customers, assist from HubSpot is quick, dependable, and informative. Getting access to responsive assist appears to considerably ease the onboarding course of for newer customers. I’ve seen reviewers emphasize how reassuring it’s to know that assist is barely a message away, which builds confidence throughout the early phases of adoption.

That stated, not all suggestions is glowing. A constant theme in G2 opinions that I’ve seen is a studying curve with the interface. Some customers observe that whereas HubSpot is mostly user-friendly, there are options and workflows that take time to completely perceive. I’ve seen feedback about components of the platform feeling clunky at first, requiring customers to spend time exploring and getting snug earlier than issues click on into place.

One other limitation customers often level out is the cell app’s restricted performance. From what I’ve learn, it’s good for fast updates like checking a deal or sending a message, however many reviewers point out that deeper duties—corresponding to modifying properties, managing pipelines, or accessing stories—require switching to the desktop model. For customers who are sometimes on the go, this appears to be a noticeable shortcoming.

What I dislike about HubSpot Gross sales Hub:

• I’ve seen a studying curve talked about by customers who discover some options clunky and never instantly intuitive.
• I’ve come throughout suggestions saying the cell app is proscribed and doesn’t assist deeper duties like full report entry.

What G2 customers dislike about HubSpot Gross sales Hub:

“I want you possibly can manage the static lists higher. When referring to leads in a listing, you can’t click on ‘subsequent’ throughout the checklist to go to the subsequent lead. You need to return to the primary checklist web page and click on on a unique contact, when it will be rather more superb if you did not have to maintain going again.”

– HubSpot Gross sales Hub Overview, Cole L.

3. Seismic Content material

Seismic Content material is mostly seen as an modern platform with a variety of options, although some areas have acquired combined suggestions.

One characteristic that I often see getting reward from G2 customers is the platform’s give attention to innovation and buyer collaboration. Many customers spotlight how Seismic actively engages with prospects throughout product testing, ensuring that person suggestions straight shapes the platform’s evolution. G2 reviewers usually point out how this collaboration creates a way of belief and ensures that new options deal with actual person wants, which appears to be a standout side of the platform.

One other generally appreciated characteristic in G2 opinions is the flexibility to construct custom-made hubs for gross sales groups. G2 customers often emphasize how this characteristic permits them to tailor content material hubs primarily based on completely different gross sales priorities, like product traces or market segments. This customization is broadly praised for making it simpler for gross sales groups to search out related, up-to-date supplies with out losing time sifting by way of irrelevant content material. 

From what I’ve seen in G2 opinions, the depth of analytics supplied by Seismic additionally stands out. Many customers recognize how Seismic supplies clear, actionable insights into content material utilization, engagement, and influence. G2 customers usually point out how these analytics assist advertising and marketing groups refine their methods primarily based on actual information, guaranteeing that the best belongings are prioritized for each inside coaching and customer-facing interactions. 

Nevertheless, I’ve additionally seen some G2 customers categorical frustration with content material discoverability throughout the platform. Damaging suggestions tends to give attention to the search performance, with many customers mentioning that it doesn’t all the time floor essentially the most related outcomes.

In massive enterprises, fast entry to content material is essential, and several other G2 reviewers have famous that discovering particular paperwork or belongings might be difficult, particularly when there’s a wealth of data uploaded to the platform.

One other concern that I’ve come throughout in G2 reviews is Seismic’s flexibility in design and implementation. Whereas many customers recognize the vary of configuration and customization choices, some have talked about that this flexibility might be overwhelming.

With out a clear roadmap or robust change administration plan, customers have discovered it straightforward to get caught making an attempt to resolve which options to allow or easy methods to manage the platform’s again finish. A constant theme in G2 opinions is that having a strategic plan from the outset is essential to avoiding trial and error and guaranteeing a easy implementation course of.

What I dislike about Seismic Content material:

• I’ve seen frustration from customers concerning Seismic’s search performance. Many point out issue discovering related content material.
• I’ve come throughout suggestions mentioning that the platform’s flexibility in design might be overwhelming and not using a clear implementation technique.

What G2 customers dislike about Seismic Content material:

“Seismic could have traditionally lacked some options in comparison with sure opponents, because it expanded into extra enablement areas than others. Nevertheless, current developments and a robust product roadmap are more and more closing these gaps.”

– Seismic Content material Overview, Romain B.

4. Highspot

Highspot is well known for its strong set of instruments designed for gross sales enablement, studying, and training.

One characteristic that I see often praised by G2 customers is its versatility. Many reviewers spotlight how successfully the platform is used for each onboarding new hires and training present groups. Customers recognize the benefit of use of the educational administration options, which assist get new workers up to the mark shortly with gross sales content material. The flexibility to centralize coaching supplies in a single location is often talked about as a significant power, streamlining processes and enhancing the general onboarding expertise.

One other side that stands out in G2 opinions is the combination with Salesforce for pitching and content material monitoring. From what I’ve seen in person suggestions, many reviewers worth how Highspot permits gross sales groups to pitch straight from the platform, routinely capturing information on content material views and downloads by prospects. This integration eliminates the necessity for handbook information entry and saves time. G2 customers usually point out how this characteristic supplies invaluable insights into buyer curiosity and engagement, making it simpler for gross sales groups to regulate their strategy primarily based on real-time analytics.

Content material administration can also be highlighted as a robust level by G2 customers, particularly the ease of organizing and retrieving content material. Many reviewers observe that Highspot makes it easy to show and bookmark important supplies for fast reference, whether or not it’s a pitch deck, case research, or product sheet. This performance appears notably helpful for groups that have to entry essential content material on the fly, and it’s one thing that many customers recognize for enhancing productiveness.

That stated, G2 opinions additionally point out areas the place Highspot might enhance. One recurring level of suggestions I’ve seen is the content material add course of, with many customers expressing frustration that it isn’t absolutely automated. Customers usually point out that whereas content material is housed in a single folder, it doesn’t sync routinely, which implies handbook uploads are nonetheless required. This course of can grow to be tedious, particularly when coping with massive volumes of content material, and automating it appears to be a generally requested enchancment.

By way of usability, navigation is one other space the place G2 customers really feel there’s room for enchancment. I’ve seen that some reviewers discover it tough to find saved gadgets or work out one of the simplest ways to phrase search phrases to get the outcomes they want. The method of looking for content material appears to be extra trial-and-error than anticipated, which might be irritating for customers looking for particular supplies shortly.

Lastly, suggestions on reporting and dashboard customization tends to focus on some limitations. I’ve learn a number of G2 customers point out that whereas Highspot’s reporting instruments are strong, the flexibility to customise stories and dashboards is considerably missing. Customers would recognize extra flexibility in tailoring these stories to particular wants or presenting information in a extra intuitive means. If this characteristic had been enhanced, it might considerably enhance the worth of the analytics offered by the platform.

What I dislike about Highspot:

• I’ve come throughout suggestions concerning the handbook content material add course of, with customers pissed off that it’s not automated and might grow to be tedious with massive volumes of content material.
• I’ve seen some reviewers level out that navigation and looking for particular content material might be difficult, requiring trial and error to get correct outcomes.

What G2 customers dislike about Highspot:

“The registration course of on this platform will not be very intuitive and feels sluggish. I want to see its performance higher tailor-made to the precise enterprise wants of every firm.”

– Highspot Overview, Kim E.

5. Mindtickle

I’ve seen that Mindtickle’s capacity to offer sensible, real-world insights is persistently praised.

Many customers spotlight how the platform delivers content material that isn’t solely related but in addition extremely relevant to their work. G2 reviewers usually point out that the teachings and methods introduced might be simply carried out into their very own initiatives, which I discovered to be a standard theme in constructive opinions. This sensible utility side appears to be one of many platform’s most precious options, serving to customers join studying with real-world situations.

One other side of Mindtickle that I often see G2 reviewers recognize is the user-friendly interface. In response to suggestions, the platform’s intuitive design makes the educational course of pleasant and environment friendly.

Customers usually point out how straightforward it’s to navigate, with supplies organized in an easy method. This simplicity permits customers to give attention to the content material somewhat than battling the system, making their general expertise extra productive and fascinating.

One characteristic that appears to get loads of love from G2 customers is the progress calculator. A number of reviewers point out how motivating it’s to see their precise progress in real-time.

I’ve learn that this characteristic helps hold customers on monitor and motivated to finish modules. Many customers observe that it provides a way of accomplishment as they transfer by way of the educational course of. Whereas it’s a small software, it’s persistently talked about as a key consider sustaining engagement all through the platform’s programs.

Nevertheless, whereas there are many constructive opinions, I’ve encountered noticeable dissatisfaction with the reporting capabilities. Some customers categorical that whereas Mindtickle gives primary reporting, extra superior choices can be useful.

G2 reviewers usually recommend that having extra detailed insights into content material efficiency would assist them determine and prioritize the best-performing content material. I’ve seen that many customers imagine this enhancement would allow smarter decision-making, particularly relating to refining methods and scaling content material efforts.

Moreover, content material administration and collaboration appear to be areas the place some customers really feel enhancements are wanted. Primarily based on the suggestions I’ve gathered, a number of reviewers point out that whereas the platform handles content material internet hosting effectively, it falls brief in simplifying collaboration amongst groups.

Customers usually level out that the system may benefit from mission administration options that will streamline the method of curating, monitoring, and managing content material requests. Many customers imagine this addition would enhance workforce coordination and save time, notably for these engaged on content material creation collectively.

What I dislike about Mindtickle:

• Some customers I’ve examine categorical frustration with the essential reporting capabilities, wishing for extra superior insights into content material efficiency to make smarter, data-driven choices.
• I’ve come throughout suggestions indicating that content material administration and collaboration might be improved, with customers suggesting the addition of mission administration options to streamline workforce coordination.

What G2 customers dislike about Mindtickle:

“At occasions, it may be difficult to tell apart between required coaching, as outlined by company coverage, and non-obligatory programs. Typically, I have to prioritize obligatory coaching, however it’s not all the time clear, particularly when a number of trainings can be found. It will be useful if required, incomplete coaching had been all the time introduced first, guaranteeing that coaching obligations are clearly prioritized and met.”

– Mindtickle Overview, Verified Person in Pc {Hardware}

6. Allego

I’ve seen that Allego’s easy-to-use interface is commonly highlighted as one of many platform’s strongest factors. A number of reviewers often name out how intuitive the system is, making it easy for groups to shortly entry related gross sales supplies. In response to G2 customers, this on-demand entry is particularly invaluable in fast-paced environments, the place time is of the essence, and having every little thing organized and straightforward to search out makes a noticeable distinction in productiveness.

One other characteristic that stands out in G2 evaluates is Allego’s Digital Gross sales Rooms. Many customers appear to actually recognize this characteristic, noting the way it permits them to create and share custom-made gross sales areas with purchasers. This functionality permits for extra significant engagement, as customers can tailor content material to particular prospects and hold every little thing centralized. I’ve come throughout a number of reviewers who point out how this characteristic has helped enhance their buyer interactions and differentiate their choices within the market.

One standout functionality often talked about by G2 customers is Allego’s dialog intelligence platform. From what I’ve seen in person suggestions, this characteristic is praised for offering fast, actionable insights into offers in actual time. Reviewers usually categorical the way it helps them monitor progress throughout groups, share greatest practices, and improve teaching. Many customers, notably gross sales leaders, spotlight how the platform’s teaching options have helped new workforce members ramp up quicker and extra successfully, bettering general workforce efficiency.

Nevertheless, regardless of these strengths, I’ve seen some dissatisfaction round Allego’s complexity. G2 opinions usually point out that whereas the platform gives a variety of highly effective capabilities, it might probably really feel overwhelming at occasions as a consequence of its sheer breadth. I’ve learn a number of reviewers categorical that it took them some time to completely perceive the system, which made the onboarding course of more difficult than anticipated. The suggestions means that whereas Allego is a strong software, its complexity is usually a barrier for customers who’re new to gross sales enablement platforms.

Primarily based on the suggestions I gathered from G2 customers, structured coaching sources are an space for potential enchancment. Many customers have steered that Allego may benefit from providing extra beginner-friendly sources, corresponding to easy coaching movies that cowl each primary functionalities and extra superior options. In response to the opinions, this could assist new customers stand up to hurry extra shortly and really feel extra assured navigating the platform. A well-structured coaching strategy might guarantee customers are capable of maximize Allego’s full potential quicker and extra successfully.

What I dislike about Allego:

• Regardless of its strengths, I’ve seen some G2 reviewers point out that Allego’s breadth of options can really feel overwhelming, making the onboarding course of more difficult for brand new customers.
• In response to suggestions, some customers imagine Allego may benefit from providing extra beginner-friendly coaching sources, corresponding to easy video tutorials, to assist customers stand up to hurry extra shortly and navigate the platform with confidence.

What G2 customers dislike about Allego:

“For me, the largest draw back is that the platform can really feel a bit overwhelming as a result of it gives so many options. It may be exhausting to wrap my head round every little thing without delay. I believe having a collection of straightforward coaching movies for newcomers can be an effective way to assist customers get began. A structured collection that progresses from primary to superior to expert-level capabilities can be extraordinarily useful.”

– Allego Overview, Craig S.

7. Showpad Content material

What I dislike about Showpad Content material:

• I’ve seen recurring complaints about Showpad’s search performance. Customers point out that it usually returns irrelevant or incomplete outcomes.
• I’ve seen a number of opinions point out that the setup course of for brand new content material experiences might be time-consuming and unintuitive, which provides friction to the rollout.

What G2 customers dislike about Showpad Content material:

“They will course of most file codecs effectively. Nevertheless, advanced PDFs with many layers could sometimes fail to course of. That stated, it’s not a significant concern, because the assist workforce supplies efficient workarounds. Total, the platform performs effectively for its meant functionalities. It will be nice if they might additionally present an replace that enables for month-over-month analytics comparisons.”

– Showpad Content material Overview, Karthik T.

Gross sales enablement software program: Incessantly requested questions (FAQs)

1. How does gross sales enablement software program assist with content material supply and customization?

Gross sales enablement software program permits companies to prepare and customise content material for various phases of the gross sales funnel. Reps can simply share customized content material, corresponding to a product demo video, proposal, or case research, tailor-made to every prospect’s particular wants. This makes communication more practical and improves the probabilities of conversion.

2. Can gross sales enablement software program enhance onboarding and coaching for my gross sales workforce?

Sure, most gross sales enablement platforms embody options to onboard and prepare gross sales reps extra successfully. Interactive coaching modules, video teaching, quizzes, and efficiency monitoring instruments guarantee new hires stand up to hurry shortly. Moreover, ongoing teaching options assist groups refine their abilities and keep aligned with firm targets.

3.  Is gross sales enablement software program straightforward to implement for SMBs with restricted sources?

Sure, many gross sales enablement instruments are designed with SMBs in thoughts, providing easy and intuitive interfaces and user-friendly implementation processes. Some platforms even present onboarding assist to assist your workforce get began shortly, making it straightforward to combine together with your present processes and instruments.

4.  How do I do know if gross sales enablement software program is correct for my enterprise?

Gross sales enablement software program is right for gross sales groups that want higher entry to sources, streamlined processes, and efficient coaching. In case your workforce struggles with content material administration, lacks efficiency insights, or must collaborate extra effectively, gross sales enablement software program can deal with these ache factors and show you how to scale gross sales efforts successfully.

5.   What’s the distinction between gross sales enablement and gross sales automation?

Gross sales enablement focuses on offering gross sales groups with the instruments, sources, and coaching to have interaction with prospects and shut offers extra successfully. It consists of content material administration, collaboration, and coaching. Gross sales automation, then again, focuses on automating repetitive duties corresponding to lead nurturing, follow-ups, and e-mail sequences to enhance effectivity.

Arm your reps with extra than simply appeal!

After evaluating the most effective gross sales enablement software program, it’s clear that the best platform can considerably improve gross sales workforce productiveness and efficiency.

Whether or not you’re trying to streamline content material administration, enhance onboarding, or present analytics-driven insights, every platform gives options that cater to varied gross sales wants.

With so many choices, there’s an answer to suit each workforce’s distinctive necessities, whether or not you are a small enterprise or a big enterprise.  I hope my insights show you how to select the most effective gross sales enablement software program on your group.

Guarantee your gross sales workforce all the time has the best, on-brand collateral at their fingertips with a scalable digital asset administration resolution.