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Learn how to costume like Tonne Goodman


Learn how to costume like Tonne Goodman

Monday, September 15th 2025
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Tonne Goodman is an American style editor – for 20 years the style director at Vogue within the US and now the sustainability editor. She has at all times wearing a selected uniform, and it’s a slightly menswear one – white or black denims, darkish jackets or knits, loafers and a silk scarf. 

It’s the type of uniform – the type of ‘capsule wardrobe’ – that we love exploring right here on Everlasting Model as a result of I do know many readers need to discover their very own private model: a small assortment of high quality garments that require little thought to placed on within the morning, however can equally be performed with on the edges. 

Tonne Goodman’s uniform is one such instance. So how does it break down?

1. White denims

Goodman wears principally white denims, typically black. They’ve at all times been a traditional straight leg, in a world of womenswear that continuously pushes new cuts – cropped slim legs, broad flared ones. As in lots of issues, that is one thing that she has in frequent with traditional menswear – that advantage in staying delicate and eschewing fashions. 

“You realize, a white jean isn’t a blue jean,” she instructed Denims Tales. “It has an entire completely different look to it. You’ll be able to put it with something and it adapts. You’ll be able to put it with a black velvet shirt and it turns into one factor, you may put it with a t-shirt and will probably be one other factor. So it’s an excellent primary piece. 

“[White jeans] can go from a shoot, to being at a present, to being in your workplace – at the least that’s true for me and the best way that I put on them. As a result of it’s at all times a really traditional strategy, and really unadorned.”

In fact, garments learn in another way on women and men, and white denims could be a onerous factor for a man. But when the whole lot else is impartial and easy, and it turns into a uniform in the identical manner as Goodman’s, that’s an efficient method to do it. 

2. A navy or black jacket, shirt or rollneck

Goodman’s high half is often a jacket or knit in a darkish, impartial color like navy or black. This creates excessive distinction, however can be impartial and easy. A shot like the highest one above makes me need to strive my double-breasted Assisi jacket with a pair of white denims. 

Goodman typically adapts to the climate by various the thickness of those tops, in addition to the variety of layers. So in colder climate in could be a jacket and a rollneck, however in hotter climate typically only a unfastened, untucked shirt (principally an overshirt), just like the one above. (We’ll get to the camel jacket in a second.)

“Any time I journey, my outfit doesn’t change; it’s at all times a couple of pairs of white denims and black turtlenecks. That’s about it. It’s at all times been the identical,” she instructed Industrie journal. “I’ve at all times packed a carry-on case. In case you have a uniform, it’s very simple and also you don’t have to consider it.”

3. A silk scarf

The one ornamental component in Goodman’s uniform is a silk scarf, often knotted tightly on the neck. That is additionally fairly a menswear strategy, much like how an ascot or bandana is worn. The colors are sometimes blue or black, however may also be white, crimson or brown (above). 

That is one thing I do pretty typically – utilizing one among my Hermes scarves. See the third picture in this put up, or this layering, and certainly my Assisi jacket outfit referenced earlier. Satirically, whereas I often choose the Hermes ladies’s assortment for its selection in silks, Goodman’s favorite maker is the menswear stalwart Charvet.

Her scarves can adapt to the climate slightly, with Goodman typically choosing a cashmere scarf worn in a French loop, or a giant scarf across the neck because the warmest possibility. One thing I’ve additionally been keen on. 

“I often take 4 pairs [of jeans] in order that I can put on a contemporary pair each day. After which it’s actually easy: A darkish high and a light-weight backside, and really easy. And a Charvet scarf. That’s my favourite factor,” Goodman instructed Denims Tales. 

4. Flats in impartial colors

For studios, learn loafers. Goodman often wears black slip-ons in suede or leather-based, as the only factor that may go together with each permutation of the uniform elsewhere. They create a classy, understated cease to the outfit.

She is going to often put on different colors although – snuff suede or darkish brown (very menswear) – and a slim boot within the winter. There’s an occasional coach, however of the Widespread Initiatives selection in comparable colors of black and white.

5. Camel coats

OK, quite a lot of her coats are navy or black, similar to the jackets. However there’s an equal variety of camel or beige – in all probability the subsequent commonest color within the wardrobe. 

You’ll be able to see why camel or beige could be a sensible choice: it’s pretty impartial like white and black, but additionally creates distinction with the remainder of the outfit, because the tops and sneakers do with the denims. Various colors like olive or brown wouldn’t create that very same distinction, and will look misplaced. 

That is one thing you may see in my outfit beneath the place I put on my taupe/beige overcoat from Ciardi with white denims. 

So what can we study?

That outfit above is definitely a very good instance of methods to adapt a few of these classes from Goodman into subtler, on a regular basis variations.

As a substitute of a powerful camel color like my Anthology coat, for instance, the Ciardi is a extra muted taupe; as an alternative of black boots like Goodman would possibly favour, it’s dark-brown suede. The ideas are comparable, however the distinction has been dialled down. 

You may do one thing comparable with different components of the uniform too. As a substitute of a black knit – which is excessive distinction and so extra putting – choose a charcoal one. I’ve gone for charcoal with that Ciardi coat, and I additionally typically put on charcoal on high and backside (beneath) the place I’d by no means actually put on black and black. 

The final ideas of the uniform may also apply to the obvious of menswear mixtures – resembling blue denims and navy knit/jacket/overshirt. Start with that, layer a navy coat excessive in the identical manner Goodman would put on black and black, and play with darkish sneakers like black leather-based, darkish brown suede or Coloration-8 cordovan. 

One final lesson I believe it’s value spelling out is to experiment on the edges, slightly than the core. Goodman would possibly put on a technical jacket or snuff sneakers, however the core of white denims and black knit stays. That is a lot simpler than various the trousers or high.

There are many manufacturers that work with these seems to be in fact, notably Rubato (beneath, a really Tonne Goodman mixture). And The Anthology’s Goodman jacket was apparently named after her. 

For extra on capsule collections, have a seek for ‘capsule’ on Everlasting Model. I notably suggest these for Scotland and Japan, notably as they replicate winter and summer season respectively. Emilie Hawtin’s article can be an excellent womenswear contribution. 

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