Interviewer Who ‘Known as Out’ Blake Full of life Denies Involvement with Alleged Justin Baldoni ‘Smear Marketing campaign’

Norwegian journalist Kjersti Flaa first discovered herself tied in with the months-long feud rising between the costars in August when she shared video from a 2016 interview she’d performed with Full of life she dubbed “‘The Blake Full of life interview that made me need to give up my job.”

In it, Flaa made a remark about Full of life’s evident child bump, which appeared to not go over properly with the actress, resulting in a tense remainder of the interview. It was round this identical time, as Full of life and Baldoni have been individually selling their movie, that the stress between the celebrities started to choose up steam within the media.

Full of life was accused of attempting to take over the manufacturing and criticized for her extra lighthearted strategy to the movie’s publicity tour, whereas Baldoni leaned into its extra critical subject material of home violence in his personal appearances.

Baldoni reportedly employed famend disaster supervisor Melissa Nathan — of the identical agency that labored with Johnny Depp — additionally in August, 4 months earlier than Full of life’s bombshell lawsuit, filed Saturday and obtained by TMZ.

The swimsuit particulars allegations of sexual harassment together with claims that he and his staff participated in a smear marketing campaign to destroy her repute. Baldoni and his staff have denied the allegations and referred to as the swimsuit an try and “repair her detrimental repute.”

Additionally on Saturday, the New York Occasions printed an article revealing alleged personal messages detailing a smear marketing campaign towards Full of life. The article insinuated a doable connection between Flaa and Nathan, pulling her into the narrative surrounding this lawsuit.

Referring to the timing of Flaa’s video launch in August 2024 amid the Full of life-Baldoni feud, the Occasions wrote, “In the meantime, an internet backlash towards Ms. Full of life was underway. It’s not possible to understand how a lot of the detrimental publicity was seeded by Ms. Nathan, Mr. Wallace and their staff, and the way a lot they observed and amplified.”

The article additionally famous, “It wasn’t the primary time she had posted a video aligned with a consumer of Ms. Nathan. In 2022, within the midst of Mr. Depp’s authorized battle with Ms. Heard, Ms. Flaa posted clips of her interviews with the actor, tagged #JusticeForJohnnyDepp.”

It’s maybe the implication that her share of her expertise with Full of life was “seeded” by Nathan or Baldoni’s disaster staff that Flaa appeared to take difficulty with, as she shortly shared a video posted to her Threads and YouTube accounts.

“Okay, so I’ve to say one thing as a result of now I see that issues are beginning to snowball and persons are beginning to that I had something to do with the smear marketing campaign towards Blake Full of life that was orchestrated allegedly by Justin Baldoni and his staff,” Flaa wrote.

“I additionally learn the article within the New York Occasions this morning. I have been studying by the lawsuit and I see there’s been a lot soiled work happening behind-the-scenes,” she continued. “I simply wished to say I had nothing to do with it. After I learn the textual content messages that have been going backwards and forwards between Justin Baldoni’s PR staff, I used to be as shocked and appalled, like everyone else”

“I’d by no means participate in something like that. That is such an insult to me,” Flaa added. “And I actually hope you probably have time, try my video that I simply posted on YouTube the place I clarify issues, as a result of I do not need part of this. I posted a video. I confirmed how Blake Full of life was behaving in my interview, and that is it.”

At this level, it seems that not one of the stars of It Ends with Us are following Baldoni on social media, with the purported leaked texts even mentioning months in the past when Full of life’s husband Ryan Reynolds had unfollowed him, requesting a plan of motion ought to Full of life finally accomplish that.

As information of the lawsuit continues to achieve steam within the media, there are these in Hollywood and among the many forged who’re sharing their assist for Full of life publicly.

Blake’s sister Robyn Full of life, who additionally stars within the movie, took to her Instagram Tales on Saturday to submit a sequence of quotes from the NYT piece, underlining a number of selection passages and captioning the picture, “FINALLY justice for my sister @blakelively.” She adopted that with a rainbow-hued coronary heart and a plea to “Please purple!” the NYT article.

Director Shawn Levy, who has labored with Ryan Reynolds on Free Man, and is collaborating with Full of life on an upcoming movie, shared the headline blurb to his IG Tales, commenting, “Proud to name @blakelively a pal.”

On Saturday afternoon, Colleen Hoover — who wrote the ebook and served as an govt producer of the It Ends With Us movie  — took to her Instagram Tales to additionally share her assist for Full of life, who performs the lead character, Lily Bloom.

The creator posted a photograph of herself and Full of life, 37, sharing a heartfelt embrace in a movie show, the place they have been cheered on by the viewers at what was seemingly a screening of the movie.

“@blakelively, you’ve gotten been nothing however sincere, sort, supportive and affected person for the reason that day we met,” Hoover wrote over the photograph. “Thanks for being precisely the human that you’re. By no means change. By no means wilt.”

In explaining why she filed swimsuit, Full of life stated in a press release to TMZ, “I hope that my authorized motion helps pull again the curtain on these sinister retaliatory ways to hurt individuals who converse up about misconduct and helps shield others who could also be focused.”

Baldoni’s lawyer, Bryan Freedman, fired again on the lawsuit in a press release, calling the entire claims “utterly false, outrageous and deliberately salacious with an intent to publicly damage and rehash a story within the media.”

Freedman stated Wayfarer Studios “did nothing proactive nor retaliated” towards Full of life, slamming the lawsuit as “one other determined try and ‘repair’ her detrimental repute.”

He additionally addresses Full of life’s alleged conduct on set, claiming that her “calls for and threats” included “threatening to not exhibiting as much as set, threatening to not promote the movie, finally resulting in its demise throughout launch, if her calls for weren’t met.”

The swimsuit itself alleges a sequence of inappropriate interactions with Baldoni by Full of life and different feminine members of the movie’s forged. Full of life accused him of objectifying her and different ladies as ‘intercourse objects,” whereas additionally going “out of his solution to message criticisms of her age and weight.” The lawsuit additionally alleges inappropriate feedback about ladies’s clothes and appearances on set.

Moreover, Full of life accuses Baldoni of a “social manipulation” marketing campaign after an “all palms” assembly to “tackle the hostile work atmosphere” on set. The lawsuit claims that Baldoni retaliated by “battering her picture, harming her companies, and inflicting her and her household extreme emotional hurt” with their “assault” on her repute.

You’ll be able to learn all of the particulars of the lawsuit right here.

On the time of the It Ends With Us’ August launch, Full of life acquired criticism over the best way she promoted the movie versus Baldoni.

Full of life leaned into modern purple carpet moments and took part in prank movies … whereas Baldoni centered extra on how the film depicts home violence, bringing extra consciousness to the problem. In line with the lawsuit, Full of life adopted the agreed-upon advertising plan.

Hoover and different forged members participated in press alongside Full of life, with the actress alleging in her swimsuit that her technique of selling the movie was in step with the technique outlined.

Whereas It Ends With Us acquired combined critiques from critics, it was thought of a box-office success.

On Saturday, sources advised Deadline that Baldoni had been dropped by his company WME. Full of life can be represented by the company.

It Ends with Us is the primary of Hoover’s bestselling novels to be tailored for the massive display screen. As of this previous summer time, Baldoni’s manufacturing firm, Wayfarer Studios, nonetheless held the rights to the follow-up ebook It Begins With Us. It is unclear if that is still unchanged.