I Evaluated Greatest PIM Software program in 2025: 7 Winners

7 greatest PIM software program I strongly advocate

As a product-oriented skilled, what issues is how product data traverses your organizational workflows. In case you lack a set system and handle product specs in silos, you will ultimately be subjected to shopper frustrations.

Ideally, to shortlist the most effective PIM software program, it’s worthwhile to first clear the room in your present product improvement workflows. Set a course of to keep up information high quality, accessibility, file administration, file cleaning, and centralized shopper repositories to segregate them with income, manpower, and enterprise objectives. 

Having a transparent pipeline of product information and constructing compatibility for the information pipeline with the prevailing tech framework (integration with CRM and ERPs) is step one in managing the ins and outs of a selected product throughout a number of channels.

What makes a PIM software program price it: my opinion

Distributors care when their product is highlighted by their shopper base. Parallely,  most B2B companies take care of challenges like information silos, inaccurate information specs, and redesigning product workflows for shoppers and distributors that are part of their KPI.

As companies discover PIM instruments to handle their product content material and hold a central SKU for it, the marketplace for PIM instruments additionally proceed rising from USD 12.2 billion in 2022 to USD 223.8 billion by 2027, based on a markets and markets report.

In response to me, instruments that supply information storage, multi-channel syndication for content material and media, a centralized repository for technical specs, and integration of knowledge to optimize high quality and preserve shopper relations are essential.

Under are some components you’ll be able to’t miss out on if you’re researching for an efficient PIM software program:

• Centralized product information repository: I shortlisted the instruments that act as a single reality for all product information, together with descriptions, specs, SKUs, pricing, photographs, and localized content material. A centralized system reduces information silos, will increase consistency throughout groups, and helps omnichannel distribution with correct product content material. 
• Multichannel syndication with integration capabilities: It was vital for me to take a look at all angles that enable product specialists to retailer and share exact specs. The highest PIM software program permits for seamless syndication of product information throughout a number of gross sales channels, marketplaces (Amazon and eBay), e-commerce platforms (Shopify, Magento), ERP programs, and print catalogues. You’ll be able to profit from pre-built connectors and APIs that guarantee quicker time-to-market and scale back guide effort.
• Information high quality and validation instruments: I factored in automated information high quality checks in my evaluation, together with completeness scoring, rule-based validation, and duplicate detection. These instruments assist preserve top quality information, which immediately impacts purchaser’s belief and conversion charges. Options like information high quality strategies additionally make patrons belief that they will obtain viable product strategies and enhancements with the device.
• Person roles and workflow administration: A PIM device does not should compromise on information safety and encryption. Strong role-based entry management and customizable approval workflows assist groups collaborate effectively. Whether or not it is advertising, merchandising, or localization groups, you’d want an answer that helps clear possession and visibility by the complete product content material lifecycle.

Whether or not you’re a B2B or B2C SaaS agency, having the proper automations to retailer product particulars and sync them together with your present IT infrastructure is essential to your conversions.

Out of 40+ instruments that I initially shortlisted, I went forward and did a nostril dive into 7 greatest PIM instruments in 2025. To be included on this class, a software program should:

• Acquire and unify product data from numerous separate information into one supply.
• Determine and repair problematic or inconsistent product information and metadata.
• Present search or filtering features that can be utilized internally or on-line by patrons.
• Arrange product information based mostly on their traits, attributes, and similarities.
• Push product data out into e-commerce, retail, social media, and marketplaces.
• Analyze product information, its high quality, and utilization throughout a number of channels.

*This information was pulled from G2 in 2025. Some opinions could have been edited for readability.  

Plytix PIM helps you scale back your dependency on guide spreadsheets and third-party instruments by consolidating product information throughout numerous channels into one unified platform. It additionally cuts down on information silos, will increase multichannel syndication and improves your time to market.

From the outset, what stood out to me was how straightforward it was to make use of. The consumer interface is intuitive, the navigation is easy, and every thing feels designed for a broader viewers, not simply information engineers.

What I cherished most about Plytix is the way it helps centralize all product information, and makes managing data really feel much less like a chore and extra like a sensible collaboration. Bulk modifying characteristic is one other plus. The system permits for enormous product information updates with just some clicks, which is a lifesaver with regards to managing in depth catalogues.

I additionally need to name out their group collaboration characteristic. Plytix makes it straightforward to align duties, monitor adjustments and work throughout departments. And talking of groups, their buyer assist? High notch. They’re all the time responsive and tremendous pleasant, whether or not it is a reside chat query or an in depth e-mail request.

Plytix’s “Model Portals” characteristic are {custom}, shareable product catalogues that you could construct and publish on-line. Whereas I really like the way it helps ship curated lists to companions and distributors, I do really feel like they will profit from enhanced structure choices and customizable choices a bit extra.

Plytix presents a freemium mannequin that’s surprisingly useful and generally is a sturdy gateway for startups or small groups. 

The premium tiers introduce options like channel administration, the place you’ll be able to export product information in {custom} codecs for platforms like Shopify, and Amazon, and even print catalogues. The {custom} attributes system additionally expands in these tiers, letting you construction information to suit advanced workflows or regional compliance wants. 

That mentioned, there are some areas for enchancment. For example, organising your attribute hierarchy can really feel a bit inflexible. The UI, whereas clear, typically hides superior features behind too many clicks. And if you’re a bigger group with bigger SKUs, the efficiency is perhaps a bit lagging.

General, Plytix Cloud PIM and DAM assist handle product information, combine information seamlessly, and provide multi-channel product distribution to draw extra conversions.

Nonetheless, there are some points to enhance in regards to the platform. For example, organising your attribute hierarchy can really feel a bit inflexible. The UI, whereas clear, typically hides superior features behind too many clicks. And if you’re a bigger group with bigger SKUs, the efficiency is perhaps a bit lagging.

General, Plytix Cloud PIM and DAM helps handle product information, combine information seamlessly and provide multi-channel product distribution to draw extra conversions. 

What I dislike about Plytix Cloud PIM and DAM:

• In response to customers, language assist for product information is presently not out there and a few import feed integrations nonetheless want enchancment.
• I noticed that getting it arrange and configuring it took longer than anticipated, which can also be highlighted steadily by G2 buyer opinions.

What do G2 customers dislike about Plytix Cloud PIM and DAM:

“Plytix makes use of what they name ‘Model Portals’ to supply finish consumer entry to data, however as for exports it is restricted to only one PDF, 1 Excel/CSV file. Separate SKU data will get mixed all into one PDF or EXCEL/CSV, the place it ought to present extra choices.”

– Plytix PIM Evaluate, Michelle O.

Gross sales Layer PIM permits automation of advanced B2B processes and product centralization, together with suitable connectivity to your current B2B workflows to scale back time and error discrepancies.

What I seen in regards to the platform instantly that how straightforward it’s to get began. I didn’t want a guide or a crash course, because the interface is clear, intuitive, and type of enjoyable to make use of. All the things is the place you’d anticipate it to be.

I additionally favored that managing product data throughout a number of platforms was actually easy. You could possibly deal with a ton of SKUs numbers, and with Gross sales Layer, it will really feel like chaos continues to be beneath management. I can replace a product description or a spec sheet in a single place, and it is reside throughout all our gross sales channels.

Its skill to handle catalogs, push updates in actual time, and even tweak fields in bulk is wonderful — to not point out it saves you a substantial period of time.

Nonetheless, not every thing is ideal. Their buyer assist was once prime tier, however ever since they switched to a ticketing system, the wait instances have gotten a bit longer.

Transferring on to superior options: In case you are on a fundamental plan, be prepared for some limitations. To make use of formulation to automate information fields or arrange superior filters, you would want to purchase a premium subscription. What’s extra, creating these formulation is not precisely plug and play. It took me some time to determine the logic syntax and the documentation did not assist.

In case your catalogue is huge, the search perform would not be as intuitive as you suppose. It really works, however not as neatly because it ought to.

Regardless, Gross sales Layer PIM helps you handle product particulars throughout a number of SKUs and inventories, retailer exact product specs, and automate your shopper conversions seamlessly.

What I dislike about Gross sales Layer PIM

• I noticed that the method of updating and refining information generated inside connectors will be improved.
• Whereas Gross sales Layer PIM presents a centralized product repository, there are nonetheless limits on the exportations.

What do G2 customers dislike about Gross sales Layer PIM

“Once we initially migrated from PIM to Gross sales Layer, we had issues with the import of household types, since Gross sales Layer could be very delicate and permits the creation of attributes and attribute values no matter whether or not they’re discovered within the configuration of the households’ technical sheets. This duplicated the product traits if they’d a tab or have been in plural or singular. We now have been capable of decrease these circumstances through the use of household templates exported immediately from SL.”

– Gross sales Layer PIM Evaluate, Gisselle D.

Akeneo PIM is a frontrunner within the product expertise class, permitting a number of B2B and B2C manufacturers to scale their omnichannel retail processes. Companies throughout manufacturing, distributors, retailers, or international manufacturers use it for product onboarding.

Once I first began utilizing Akeneo PIM, it was tremendous straightforward to configure and set it up. It genuinely didn’t take me lengthy to get aware of the system, even with restricted coaching. It’s web-based, light-weight, and simply aesthetically well-designed. I might simply flick through product classes, handle attributes, and customise fields with no need to dive right into a consumer guide each time.

One of many standout options for me has been its flexibility with regards to managing advanced product information. I work with hundreds of SKUs, and Akeneo’s dealing with of variant product administration, categorization, and attribute units made it a lot simpler to keep up consistency throughout completely different marketplaces. The system helps bulk edits, tailor-made export builders, and a powerful import/export engine that’s extremely configurable.

Akeneo additionally rolled out the brand new AI capabilities for producing product descriptions which might genuinely enhance the way you enrich your product content material at scale.

One other factor I cherished was its modularity. Akeneo is constructed on Symfony, which suggests it’s extremely extensible. Whether or not you want a connector for Bynder, Magento, or any ERP system, you’ll be able to both have a plug-and-play answer from the Akeneo Market or construct a {custom} connector comparatively shortly.

Even the Group Version feels highly effective with a wide selection of free plugins, although I’ll admit the Enterprise Version (EE) packs a much bigger punch with unique options like superior rights administration and tailor-made export choices.

I’ve interacted with Akeneo’s buyer group, and so they’re passionate, fast to reply, and genuinely invested in serving to customers. The documentation is evident, detailed, and there’s an lively neighborhood discussion board, which saved me greater than as soon as.

However, in fact, every thing has a flip aspect. One of many early challenges I confronted was the preliminary setup, it’s not plug-and-play on the enterprise scale. In case your product taxonomy is advanced or your attribute logic is non-linear, anticipate to spend time mapping issues out.

Additionally, whereas the GUI handles most admin duties, some adjustments (like advanced attribute rule definitions or metric unit updates) nonetheless require modifying configuration information or YAML definitions, which seems like a step again for a product this mature.

The pricing mannequin generally is a little bit of a hurdle, particularly for smaller groups. Some G2 reviewers talked about that key options like webhooks, good attributes, or reference entity enhancements are solely out there within the EE model.

I discovered myself wishing Akeneo supplied these as à la carte add-ons as an alternative of locking them behind a paywall. Whereas the API is well-documented and usually dependable, I did expertise some latency in high-load environments — although I heard that’s being addressed in newer variations.

Aside from this, I bumped into minor annoyances like the shortcoming to simply convert column sorts (say from textual content to a dropdown). It was not doable to construct nested attribute teams as nicely. This turns into irritating once you’re attempting to prepare giant, multi-level product datasets logically. 

Lastly, the EE’s strict channel restrictions and lack of attribute/worth inheritance felt limiting at instances, particularly when working with associated merchandise that shared overlapping information.

Regardless, Akeneo has been a sport changer in how I handle product data. In case you are on the lookout for a contemporary, versatile PIM constructed with managers and builders in thoughts, it is price a shot.

What I dislike about Akeneo PIM:

• Whereas Akeneo PIM focuses on managing and enriching product data, I seen it nonetheless has restricted built-in analytics and reporting options.
• I came upon that Rule Engine and Shared Catalogs are restricted in it is use. For each options, it’s fascinating to have extra choices in a fancy setting.

What do G2 customers dislike about Akeneo PIM:

“Some options are nice however can nonetheless be fleshed out extra: the flexibility to observe up the completeness and high quality degree of your enriched merchandise is nice, nonetheless, not versatile sufficient. Customers who need to tweak this themselves can be upset. Identical with the automation guidelines: an excellent device, however I wish to see extra options added (complexity in formulation, and many others.)

–Akeneo PIM Evaluate, Sabrina C.

Pimerly SaaS PIM and DIM is a cloud-based PIM device that manages product information throughout a number of channels. It’s designed to optimize product workflows for gross sales, advertising and e-commerce functions and is utilized by a number of industries throughout trend, retail, e-commerce, and banking to load and handle product information.

I’ve analyzed Pimberly for fairly some months now, and actually, it’s made managing product information really feel manner much less chaotic. What stood out to me first was how easy the export and import performance is, particularly once you’re juggling hundreds of SKUs. It makes onboarding new merchandise tremendous straightforward, and bulk uploads are quick sufficient that I do not discover myself ready round looking at a loading display.

The UI is slick. It feels prefer it was designed with precise customers in thoughts; the search perform really finds what you are on the lookout for, and the entire platform is extraordinarily intuitive.

I am not a brilliant technical individual, so the truth that I might simply dive in with no need to name IT each 5 minutes says so much. That mentioned, for the parents on our group who do the  precise work, the system is configurable.

The power to tailor feeds and channels based mostly on particular markets or retailers is a game-changer. For individuals working with multilingual and multichannel product content material, and relaxation assured, Pimberly handles that complexity rather well.

Now, I received’t fake it’s all excellent. One factor that bugs me is the occasional sluggishness throughout uploads. I do know that in all probability comes with the territory of working with giant datasets and media-rich digital belongings, but it surely’s nonetheless irritating once you’re attempting to maneuver shortly.

Additionally, whereas automation is on the market, it’s kind of restricted with regards to extra area of interest workflows. We’ve needed to manually test or tweak just a few steps that I want we might absolutely automate.

Nonetheless, I’ve been genuinely impressed with the assist group — they’re responsive and clearly know the product inside out. Throughout implementation, they helped us map out all our information buildings and metadata necessities with out making it really feel like a large slog.

It’s clear they’ve constructed the system to evolve. We’re on one of many extra superior plans, and whereas I don’t know each tier by coronary heart, I can say we’re getting stable worth for the superior information modeling and channel customization capabilities included.

One characteristic that stunned me is the built-in digital asset administration (DAM). It’s seamlessly tied into the PIM, so linking product information with photographs, movies, and paperwork occurs routinely when you arrange the logic. Which may save your inventive group a lot time. Plus, permissions and consumer roles are straightforward to handle throughout departments, which is big when you’re working in a much bigger group.

General, Pimberly performs a key position in organizing your SKUs, automating gross sales and advertising workflows, and integrating product information with the proper commerce channel to provide a supreme buyer expertise.

What I dislike about Pimberly SaaS PIM and DIM:

• Whereas Pimberly is a standout answer, I noticed that some customers may initially discover the in depth options overwhelming.
• I seen that a few of the automation within the channels just isn’t straightforward to make use of and would require you to study workflows and automations.

What do G2 customers dislike about Pimberly SaaS PIM and DIM:

““The AI product description assistant may very well be higher, OpenAI is sort of good at this, it is perhaps price integrating into Pimberly sooner or later. Pimberly will be fairly technical as nicely, so coaching for it does take longer with product listings than different software program.””

– Pimberly SaaS PIM and DIM Evaluate, Nick T. 

1WorldSync is a worldwide PIM answer that helps handle SKUs, multi-channel syndication, and product information centralization for your enterprise functions. It’s designed to advertise ease of working in your groups and preserve product integrity.

On the first look, 1WorldSync appeared a bit overwhelming. There are such a lot of fields, configurations, and syncing choices that I wasn’t certain the place to start. However as soon as I obtained the dangle of it, it began to make much more sense, and now I can’t think about going again to the messy Excel sheets we used to depend on.

What actually drew me in was how straightforward it’s to publish and sync product data throughout a number of retailers. Whether or not it’s small-scale distributors or giant retailers, the platform appears to adapt nicely, particularly with automation baked in. I don’t have to fret about manually copying product information anymore: as soon as I replace one thing, it’s mirrored throughout the channels I’ve built-in. That’s an enormous win when it comes to effectivity.

One other factor I’ve come to understand is the assist. The customer support group is genuinely useful and straightforward to succeed in. If you need to work on some time-sensitive tasks, the assist group will come by with exact recommendation and fast turnarounds. It is reassuring understanding that assistance is only a name or message away, particularly once you’re working with tight deadlines.

From a technical standpoint, Pimerly’s skill to deal with detailed merchandise information is spectacular. Every product web page permits me to add enriched metadata like photographs, specs, Website positioning-friendly descriptions, GTINs, and even retailer-specific templates. It’s a centralized platform that reduces redundancy and retains every thing version-controlled.

For bigger catalogs, particularly once you’re managing SKUs within the hundreds, that type of granularity is crucial.

Nonetheless, as anticipated, some options are hidden behind the premium paywall. With the higher-end plans, you get entry to superior workflow automation, expanded API capabilities for {custom} integrations, and dimensional asset administration (that’s what the DIM within the identify refers to).

The DIM options permit you to deal with wealthy media, like 360-degree product views and HD movies, throughout platforms with out compression points or reformatting. It’s constructed for enterprise-level content material syndication, and in case your model prioritizes constant storytelling throughout markets, that’s a game-changer.

Nonetheless, there are areas that would use sharpening. The UI, though useful, has a little bit of a studying curve. You’ll be able to really feel a bit misplaced, particularly when attempting to hyperlink associated merchandise or variants. The error messages might positively be extra descriptive, too, or else you may not know what hit you.

Additionally, whereas the system is highly effective, there’s a scarcity of built-in onboarding tutorials. In case you’re not educated or don’t have somebody guiding you, it’d really feel intimidating.

General, when you get previous the preliminary hurdles, the productiveness enhance is actual. 1WorldSync can prevent numerous hours on product setup, syndication, and corrections. With versatile information modeling, you’ll be able to tailor the platform to fit your enterprise logic.

What I dislike about 1WorldSync:

• Whereas 1WorldSync shops your product credentials successfully, it’s nonetheless a bit overwhelming. There are such a lot of choices and makes use of that it may be complicated as to what precisely it’s worthwhile to be utilizing on the time.
• I seen that customers encountered challenges in pinpointing errors of their latest work and felt caught and not sure of the place the problems have been.

What do G2 customers dislike about 1WorldSync:

“I imagine what will be improved is the UI for the platform. The consumer interface does look a bit archaic. Most different GDSN platforms have a cleaner, sharper look the consumer expertise of their platform.””

– 1WorldSync Evaluate, Richard C.

PIMworks is a complete product administration device that manages your product information throughout channels, secures your digital asset administration workflows, and centralizes core product data throughout a number of channels.

What drew me in initially was the promise of streamlined product data administration, and in that regard, it completely delivers. One of many standout options is the way it centralizes all our product information, like descriptions, photographs, SKUs, specs, every thing, right into a single platform. This has made managing our catalog of over 6,000 merchandise a lot simpler.

I really like that I can update content material for a number of SKUs without delay with the majority product information instruments. It’s fairly neat how PIMworks permits content material enrichment with a centralized strategy, which has helped us keep constant throughout a number of gross sales channels.

The UI is unquestionably useful, fundamental however usable, and the training curve wasn’t too steep. I didn’t really feel overwhelmed when onboarding, which is greater than I can say for another PIM instruments I’ve examined.

Options like asset and vendor administration, assist for multichannel syndication, and the product hierarchy instruments have been all actually useful for our use case. One of many core highlights has been their content material optimization engine, which helped enhance our visibility on on-line marketplaces after we expanded to new nations.

The assist group additionally deserves a shoutout; responses have been fast, and we had a devoted buyer success rep who guided us throughout implementation. The proactive follow-ups and availability of chat-based assist added to the expertise.

That mentioned, it’s not with out its points. Whereas the assist group has usually been nice, there have been circumstances, significantly in the course of the early implementation, the place communication gaps actually slowed issues down.

Some customers said that they needed to repeat themselves a number of instances and felt like inside coordination was missing on their aspect. One of many reviewers said that they disappeared for weeks, and so they needed to escalate points greater than as soon as to get traction. It positively examined their persistence.

Whereas I recognize the platform’s performance, some duties, like product syndication, require too many clicks and really feel unnecessarily tedious. That is the place they may critically enhance UX design. Plus, efficiency can lag typically; loading instances aren’t all the time snappy, particularly when dealing with giant datasets.

When it comes to pricing tiers, whereas the G2 opinions didn’t explicitly record every plan, it’s clear from consumer suggestions that the higher-tier plans include superior options like multi-user roles, detailed product taxonomies, API entry for integrations, and automation for content material workflows.

In case you’re a part of a mid-sized to giant group with advanced product buildings and multi-channel methods, these premium options are in all probability definitely worth the funding. However when you’re a small group on the lookout for simply the fundamentals, the lower-tier plans appear greater than ample.

General, PIMworks presents a sensible and sustainable platform for internet hosting your product particulars and specs throughout all product strains and syndicating information as and when wanted throughout channels.

What I dislike about PIMworks:

• Whereas the general customer support was passable, typically communication with the group was tough at greatest. Customers needed to repeat themselves a number of instances however no motion was taken.
• I noticed that updating and syndicating a product requires a handful of clicks, which will be decreased.

What do G2 customers dislike about PIMworks:

“Its a bit gradual and another instances just isn’t responsive in different units. We dont use this with steadily as a result of variety of options in there.”

– PIMworks Evaluate, Jacobo S. 

Salsify PXM is a cloud-based product expertise platform that provides enriched choices like photographs, SKUs, specs, variations, and many others. to retailer product information, optimizes product operations throughout channels, and shops particulars precisely. 

What I really like most about it’s how straightforward it’s to centralize and enrich product information throughout our whole catalog. The content material administration options are rock stable. You’ll be able to construct a number of catalogs, assign digital belongings, and push information to retailers or marketplaces with out consistently switching instruments.

It’s like having a command middle for all product experiences. For instance, their DAM system lets me tag and monitor picture utilization throughout channels. All the things syncs completely with retailer specs, which cuts down on guide errors huge time.

One other standout is how collaborative the device is. Our group, throughout advertising, gross sales, and ecommerce, can all work throughout the identical interface, and updates replicate immediately. The power to set roles and permissions additionally retains issues safe. I particularly recognize the platform’s information modeling options, which allow us to customise fields and hierarchies to match our inside programs with no need IT each step of the best way.

On the technical aspect, their API and syndication instruments are extremely versatile. You’ll be able to automate exports, sync updates with retailer endpoints, and customise product feeds. That is clutch when you’re working with platforms like Amazon, Walmart, Goal, or Google Buying. Their enhanced content material builder even permits wealthy media publishing on to supported retailers, which is big for conversion.

That mentioned, Salsify isn’t excellent. Whereas it does so much, the UI will be overwhelming at first, particularly for brand new customers. Some workflows aren’t very intuitive, and I’ve needed to depend on documentation and buyer assist greater than I’d like.

Whereas their assist group is usually useful, response instances can lag throughout peak durations. Additionally, the pricing mannequin is not probably the most clear. Smaller characteristic additions or connector integrations typically include shock expenses, and that stings once you’re scaling up.

I analyzed each normal and enterprise tiers of Salsify, and the distinction in premium options is noticeable. The bottom plan offers you important PIM and DAM features, however as you progress up, you unlock superior workflow automation, real-time analytics dashboards, and custom-built integrations.

Certainly one of my favourite premium options is their Expertise Builder, which helps you to create customizable product touchdown pages proper from the platform. It’s a lifesaver for fast merchandising pushes.

General, if you’re on the lookout for a sturdy and no-nonsense product expertise platform that handles product centralization, content material syndication, information modeling, and structuring multi function platform, look no additional than Salsify PXM.

What I dislike about Salsify PXM:

• Whereas Salsify PXM presents in depth product catalogues and directories, typically throughout importing or importing information, the system is gradual or lags attributable to a lot of different imports queued forward of you.
• I noticed that typically it takes longer than anticipated to get bugs fastened on some options.

What do G2 customers dislike about Salsify PXM:

“It might be good if there have been the flexibility to have extra customization within the catalog creation and promote sheet creation setups.”

– Salsify PXM Evaluate, Nathan S.

As your functions host and retailer product information, be taught how one can preserve them with my colleague’s evaluation on greatest utility monitoring software program in 2025.