How Style Manufacturers Are Serving to the L.A. Fireplace Victims

twelfth Tribe is launching a web based profit sale, with all proceeds going to L.A. hearth victims. The model may even be amassing donations to create starter reduction packages.

“This Thursday, we’re internet hosting a Profit Sale the place a portion of proceeds will go on to supporting hearth victims and reduction efforts. Each buy you make will assist us contribute to these affected and start the journey of rebuilding lives,” the model shared on Instagram on Monday.

Ace Rivington is providing free garments to anybody who misplaced their dwelling because of the Los Angeles fires.

“For those who’ve misplaced your property because of the latest fires this week in Los Angeles and loss all your belongings, e-mail me. I can ship you denims, a tee, a sweatshirt or flannel at present. beau@acerivington.com I’ll do the most effective I can to assist. We don’t have a ton of products . . . however I’ve received some, and I’ll focus all of my vitality on serving to instantly,” Beau Lawrence, founding father of Ace Rivington, stated on Instagram.

Jewellery designer Adam Neeley launched a capsule assortment of six made-in-California jewels with one hundred pc of the proceeds from gross sales going to Direct Reduction, to assist those that have been impacted by the fires in Los Angeles.

“Our hearts are breaking for our beloved Southern California and all of the ache and devastation that has affected so many. It’s my hope that by sharing our California Reduction Assortment, we will help our household, associates and neighbors whose lives have been impacted by the fires in Los Angeles,” stated Adam by way of assertion.

The gathering is on the market at store.adamneeley.com/classes/california-relief-collection.

Alo Yoga is donating 20,000 care kits containing wellness merchandise, clothes, snacks, water and every day meals to assist these affected by the wildfires.

These straight affected by the wildfires are invited to select up care kits on the Alo Yoga Beverly Hills story
(370 N Canon Drive Beverly Hills, CA 90210) from 10 a.m. PT to 4 p.m. PT till Thursday, Jan. 16.

Footwear firm APL is donating sneakers to the fireplace victims.

“To the brave first responders and firefighters working tirelessly to guard and serve, we’re endlessly grateful. In moments like these, the resilience and generosity of our neighborhood coming collectively reminds us of the energy we share. As a part of our ongoing dedication to our metropolis and its folks, we will probably be working to donate sneakers to these affected,” the model shared on Instagram.

BK Magnificence will donate one hundred pc of web proceeds from gross sales on bkbeauty.com by Jan. 11 to the California Neighborhood Basis.

Bubble is donating merchandise to these affected by the fires and likewise making a direct donation to the Los Angeles Fireplace Division Basis. 

Cabine Artistic, a boutique vogue and sweetness public relations agency based mostly in Los Angeles, is providing a brief house for creatives affected by the wildfires to retailer their work.

“For those who’re a stylist, showroom, photographer, glam staff, or a model in want of a spot to deal with your collections or work — our doorways are large open to you,” the model shared on Instagram.

Centric Manufacturers, the corporate that owns Robert Graham, Fiorelli, Style Magnificence, Zac Posen, Swims and others, is donating $10,000 between the American Crimson Cross and the Los Angeles Fireplace Division Basis.

Residents of Humanity is donating greater than 3,500 items of ladies’s and males’s clothes from Agolde and Residents of Humanity beginning on Friday.

The corporate can also be arranging a clothes donation middle at its downtown L.A. showroom. Donation pickup will happen on the Residents of Humanity company headquarters’ worker parking in Huntington Park, Calif., from Jan. 10 to 17. An ID is required to match with affected areas.

Residents of Humanity can also be working with its retailers within the L.A. neighborhood to distribute clothes donations and plan to do the identical by native faculties.

Clare V. is releasing a hat and a T-shirt with “‘Los Angeles, Je t’aime” (“Los Angeles, I Love You”) printed on it to fundraise for the fireplace victims. All proceeds from the sale will probably be donated to the Crimson Cross.

“I feel the T-shirt and hat will promote properly as a result of folks everywhere in the nation will purchase that. It’s wonderful how a lot folks love Los Angeles, however we by no means have to consider it besides in a time like this,” stated Clare Vivier, founding father of the model.

Vivier may even host a sale of curated designer classic with one hundred pc of the proceeds going to charity, in assist of those that need to store in assist of the reduction efforts. 

Credo Magnificence introduced on Instagram that care packages are being assembled for in-store pickup. These affected by the fires can join at t.lt02.web/lp/61GDxrcK/LA-email-signup.

Collina Strada’s Hillary Taymour introduced clothes donations to assist the L.A. neighborhood.

“Los Angeles is my first dwelling, and seeing it devastated by fires is extremely heartbreaking. Town formed who I’m, and it’s insufferable to witness such loss and destruction in a spot so deeply tied to my roots. To assist in any method I can, I’ll be donating clothes and supporting all clothes drives geared toward aiding these impacted. In case you have the means, I encourage you to hitch me in contributing to reduction effort — whether or not by donations, fostering an animal, volunteering, or just spreading consciousness,” she shared on Instagram.

ColourPop is donating merchandise to native organizations working the fireplace victims.

“Within the wake of the devastation, ColourPop will probably be donating merchandise to native organizations serving the neighborhood, as a small method to supply consolation and restore a way of normalcy to these affected. For those who’re concerned in an area group that’s searching for items for donations, please contact us straight at social@colourpop.com,” the model shared on Instagram.

Cotton Sweet LA will donate 30 % of all proceeds to the LAFD Emergency Wildfire Fund from Jan. 9 by 16. The LAFD Emergency Wildfire Fund supplies firefighters with important tools, instruments and assets wanted to fight wildfires successfully and defend communities.

Beginning Monday and thru Jan. twenty sixth, one hundred pc of Cotton On Basis funds collected in the US (each on-line and in-store) will probably be donated to Undertaking Hope, a company that’s actively on the bottom working to supply help for these affected by the Los Angeles wildfires.

Dolce Glow, the sweetness firm of self-tanning lotions, sprays and mists, is accepting donations for first responders on the entrance traces in Los Angeles. Isabel Alysa, Dolce Glow’s founder, is working in tandem with employees to supply first responders with important gadgets. Alysa has been sharing the method to her social media channels this week of packaging the donated meals, water and provides, and delivering it to first responders.

Private care model Dude Wipes is actively distributing On-The-Go Bathe Wipes to first responders in want and households displaced across the Los Angeles space. Thus far, they’ve donated over 50,000 wipes to the Los Angeles Fireplace Dept.

Los Angeles-based magnificence and physique care model Evolvetogether has donated greater than 50,000 medical-grade face masks and important private care gadgets to first responders, shelters and evacuation facilities within the affected areas throughout California. The Evolvetogether staff can also be taking a grassroots strategy to philanthropy, actively coordinating private donations to clients in want by social media, in addition to to neighborhood members who’ve misplaced their properties and belongings to the wildfires.

Figs is donating PPE and important provides to hospitals, in addition to offering meals and childcare assist for healthcare professionals and their households. The model has additionally launched a limited-edition “I🫀LA” T-shirt / below scrub, out there in girls’s and males’s, with 100% of proceeds going on to Undertaking Hope to assist frontline healthcare employees exhibiting up for the LA neighborhood. 

“We’ve been chatting with so a lot of you, listening to how the fires have introduced unimaginable challenges — at work and at dwelling. The variety of sufferers retains rising, the hours in your day preserve shrinking, and someway, you retain going. You’re not simply exhibiting up — you’re stepping up. Caring for others whereas navigating a lot uncertainty your self is one thing we will’t even put into phrases. E-mail us at HereforLA@wearfigs.com, and we’ll do the whole lot we will to assist as a lot of you as potential,” the model shared on Instagram.

Christopher J. Volpe, chief working and monetary officer of United Legwear & Attire Co. stated in an announcement on Friday that the corporate’s Hurley staff in Costa Mesa is collaborating with native authorities and charitable organizations to coordinate donations of meals, clothes and important provides. “We stay vigilant in monitoring the fires’ progress to make sure the security and well-being of our workers and are ready to reply promptly, if crucial,” Volpe stated.

The Tribe Collectively Tote is designed by the model Jacquie Aiche to assist wildfire reduction efforts and to represent the countless love we now have for our metropolis. one hundred pc of proceeds from every buy will probably be donated to the California Fireplace Basis, serving to to supply assist to these affected by the wildfires.

From Friday to Sunday, eyewear model JINS is donating one hundred pc of gross sales income from 4 Los Angeles places (Arcadia, Sherman Oaks, Torrance and Venice) to the Cal Fireplace Benevolent Basis,  Los AngelesRegional Meals Financial institution and GoFundMe’s Wildfire Reduction Fund 2025.

Lisa Says Gah is donating 15 % of its gross sales by Jan. 12 to the Los Angeles Fireplace Division Basis.

“Because of the ongoing wildfires, our L.A. retailer will keep closed for time being. Fortunately, our staff is secure, and we lengthen our deepest sympathies to these impacted by the fires in L.A. Many in our neighborhood have misplaced their properties or stay evacuated. The trail to restoration will probably be difficult for our associates and native companies. Please stay secure and alert, and assist L.A. companies and donations if potential. We are going to donate 15% of our gross sales at present and thru the weekend to @lafdfoundation,” the model shared on Instagram.

LoveShackFancy began a fundraiser on Instagram to lift cash in assist of the L.A. Fireplace Division. The model has raised greater than $45,000 to this point.

Minnow despatched out greater than 5,000 items of donated merchandise for households and youngsters affected by the L.A. wildfires. The model has additionally partnered with @givinggenerously, a gaggle of volunteers amassing donations for hearth victims. The group will host a donation drive subsequent week in Santa Monica for distribution.

Los Angeles-based label Nia will donate 30 % of all proceeds to the Pasadena Humane Society from Jan. 9 by 16. The Pasadena Humane Society is using financial donations from the wildfires to supply important care, shelter and medical remedy for animals displaced or injured by the fires.

Kids’s attire model Pink Rooster is launching an unique limited-edition bamboo pajama set and romper, with 100% of the income going on to Baby2Baby. This nonprofit helps households impacted by the wildfires, offering important gadgets like diapers, meals, formulation, hygiene merchandise, and blankets to these in want. Baby2Baby is collaborating with 470 accomplice organizations throughout Los Angeles County to satisfy pressing calls for. The LA Firetrucks pajamas romper can be found for presale till Friday, and the anticipated ship date is round April 1.

Paige, the worldwide attire model for women and men, is providing 50 % off any new product in-store and two free pairs of denims and two tops to these impacted by the fires. The free denims and prime are chosen from choose types and ID or proof of residency is required. The low cost is at the moment legitimate in any respect the Southern California places and donation assist is on the market beginning Monday at 2 pm on the following places: The Grove, Santa Monica, and Manhattan Seaside.

Rails, a Los Angeles-based up to date model, introduced a donation of $50,000 to the Crimson Cross and the Los Angeles Division of Fireplace Basis. The model may even donate 10 % of all rails.com gross sales by Jan. 12 to the LADF Basis.

Jewellery designer Renna Brown-Taher is donating 30 % of proceeds from all gross sales in January to LAFD Basis.

“Excuse my incapability to kind a correct sentence, the devastation in my hometown of Pacific Palisades is super. We had been, sadly, affected straight and our house is gone. It’s laborious to really feel so helpless within the face of a pure catastrophe like this, so please take into account donating to @lafdfoundation or we may even be donating 30% of gross sales this month to @lafdfoundation,” the designer wrote on Instagram.

The clothes rental model is providing 10,000 promotional codes for 2 free months of Lease the Runway to these impacted by the fires.

Rebecca Minkoff is teaming up with the Feminine Founder Collective to host a fundraiser on Instagram for the Los Angeles Fireplace Division Basis. So far, they’ve raised over $1.2 million.

Rōz Hair is donating 10 % of its January gross sales to the California Neighborhood Basis — Wildfire Restoration Fund to assist the large reduction effort.

“We’re additionally working to provide necessities to native evacuation shelters that want them most, such because the Dream Middle. For these in our neighborhood trying to assist straight, we’ve included hyperlinks to organizations on the frontlines offering help,” the model shared on Instagram.

Goal has introduced a donation of $1 million in wildfire reduction for California, partnering with organizations together with the California Fireplace Basis and League of California Neighborhood Basis. The corporate is expediting important provides to affected areas whereas offering direct monetary assist to firefighters, first responders and impacted communities.

Moreover, by its Workforce Member Giving Fund, Goal can also be providing monetary help to assist workers in essentially the most severely affected areas meet their instant wants.

Via Jan. 25, therapeutic massage boutique The Now’s providing complimentary 25-minute massages to Los Angeles first responders at its L.A. places, together with West Hollywood, Santa Monica, Studio Metropolis, Silver Lake, Lengthy Seaside, Corona Del Mar, South Bay, Woodland Hills, Westlake Village, Rancho Santa Margarita and Pasadena. It’s legitimate for one-time use with first responder identification, together with firefighters, legislation enforcement officers, EMTs, paramedics and navy personnel. Particulars can be found on The Now’s Instagram web page.

Todd Snyder is offering clothes to these affected by the wildfires, in partnership with the nonprofit Good360, in addition to donating $100,000 to Good360’s reduction efforts. “Los Angeles holds a really particular place in my coronary heart,” reads an announcement posted to Todd Snyder’s Instagram. “It’s a metropolis that evokes me with its creativity, resilience, and vibrant tradition, which makes the devastation brought on by these wildfires much more heartbreaking. My ideas are with everybody impacted by this disaster, particularly these in our neighborhood—workers, clients, and family members—who name this metropolis dwelling. I need to lengthen my deepest gratitude to the primary responders and the locals for his or her unbelievable bravery and selflessness… We encourage everybody to hitch us in supporting @good360usa by donations or by elevating consciousness of their impactful work.”

Walmart, Sam’s Membership and the Walmart Basis have pledged $2.5 million in catastrophe reduction assist for Southern California communities. This complete help bundle consists of important provides, meals, water and grant funding.

Native Walmart shops throughout Southern California have already begun distributing important provides to varied emergency response places. Key recipients embrace the Glendale Neighborhood Basis’s emergency meals distribution middle, a shelter facility on the Pasadena Conference Middle, an evacuation middle established at El Camino Actual Excessive College and Cal Fireplace operations. The corporate has offered these facilities with meals, water, and present playing cards to help each displaced residents and first responders.

The retail large can also be coordinating with nonprofit organizations to broaden neighborhood assist, together with the distribution of free meals. Further companies will probably be introduced as they change into out there.

Alice + Olivia is actively supporting people impacted by the 2025 Los Angeles wildfires by remodeling their Melrose retailer at 8501 Melrose Ave. right into a donation middle from Jan. 16 to 26. At this location, these affected can acquire as much as 10 free items of clothes and accessories with proof of residence. Moreover, the corporate is providing a 50% low cost throughout all of its shops and on-line to wildfire victims for a restricted time, offered they notify staff members of their circumstances.

Revolve is internet hosting the Revolve Free Store to supply important gadgets, together with new clothes and private care merchandise to these affected by the fires. This will probably be held at The Row from 10 a.m. – 6 p.m. on Jan. 22-23.

Revolve Free Store
The place: The Row – 757 S. Alameda St. Suite 128, Los Angels, Calif.
When: Wednesday, 1/22 and Thursday, 1/23; 10 AM- 6 p.m. PT

That is along with CEO and cofounder Michael Mente’s private donation of $1 million to completely different charities and funds such because the LAFD and World Central Kitchen.

 The Fifteen P.c Pledge will host their 2025 Fourth Annual Gala at Paramount Studios in Los Angeles on Feb. 1. The group awards a number of Black owned companies with particular awards and grants together with the Sephora Magnificence Grant and the 2025 Achievement Award. For this 12 months’s gala, the Fifteen P.c Pledge may even elevate further funds for native Los Angeles companies impacted by the latest wildfires.

Fifteen P.c Pledge will host neighborhood occasions to carry collectively the companies who want the group’s assist, with proceeds from ticket gross sales going to companies impacted by the fires, whereas additionally giving the bigger LA neighborhood a possibility to buy, eat, and assist some native Black-owned companies.

Clothes retailer Michael Stars makes use of its basis as a method to assist others in want. The inspiration offered grants of $10k every to 3 organizations doing necessary work on the bottom to assist the Los Angeles neighborhood, because it fights the continuing wildfires and devastating aftermath: the LAFD Basis, the California Neighborhood Basis, and the Pasadena Neighborhood Basis.

Together with the grants, the Michael Stars Basis has helped practically 200 Los Angeles residents and counting by particular person clothes donations. The inspiration supported neighborhood donation drives led by M. Fredric and Whitney Port-Rosenman with bulk clothes donations. In complete, the Michael Stars basis donated greater than 2,000 new clothes gadgets to these in want.

Los Angeles restaurant Settecento hosted a grand opening occasion in assist of wildfire reduction efforts within the metropolis. Restaurateur Lucian Tudor of World Eating Inc, teamed up with Palisades Constitution Excessive College to host a grand opening occasion, at which funds had been raised for wildfire reduction. The star-studded fundraiser, that includes the likes of Storm Reid, Madelyn Cline and Jordan Chiles, aimed to supply important help to the varsity, college students, and households affected by the latest wildfires of their beloved neighborhood.

Vancouver-based Ouma Bridal donated new marriage ceremony attire in a variety of sizes to Beautiful Bride in Los Angeles for brides-to-be who’re both getting married quickly and misplaced their costume and/or can now not afford to buy a marriage robe on account of the fires. Ouma Bridal’s founder, Ou Ma, additionally organized a bridal equipment donation drop-off at her Vancouver studio.