Having labored in each the yachting and vehicle industries earlier than coming to Asia, I’ve been solely devoted to boating since transferring to Thailand six years in the past, which led to me co-founding Primus Marine final 12 months. Already, we have now operations throughout the Kingdom and a fame constructed on experience, service and fervour. We’ve turn into synonymous with high quality experiences on the water.
Our profile advantages from representing international manufacturers resembling Beneteau, famend for each its energy and crusing monohulls, whereas we additionally cowl different sectors with Aquila and Extra, main builders of energy and crusing catamarans respectively.
However what precisely makes us greater than only a showroom for modern vessels? The reply lies in our holistic method, providing not simply boats however total existence centred across the sea.
CRAFTING NAUTICAL EXPERIENCES
On the coronary heart of our success is dedication to matching purchasers with the appropriate vessel for his or her wants, whether or not it’s a high-performance crusing yacht, a family-friendly catamaran, or a powerboat constructed for exploration. Slightly than focusing solely on particular manufacturers, our crew curates a broad number of internationally revered choices, providing one thing for seasoned captains and first-time patrons alike.

Our customer-first philosophy is mirrored in each stage of the method. From the preliminary session to supply and past, we offer tailor-made recommendation and personalised assist, guaranteeing patrons really feel assured and excited – not overwhelmed – when getting into yacht possession.
PLAYGROUND FOR BOATERS
It’s no shock that Thailand has emerged as a dream vacation spot for yachting. With its turquoise bays, scattered islands and tropical coastlines, it’s one of the crucial scenic boating environments on this planet.
What’s maybe extra notable is the regular progress in home curiosity – and the demand is extremely numerous. We’ve helped place the whole lot from compact sailboats to superyachts over 40m.
It exhibits that individuals throughout Thailand – from Bangkok to Phuket – are embracing the boating life-style. With our strategically situated places of work in main hubs, we make sure that assist is rarely distant, irrespective of the place a consumer relies.

RIDING THE WAVE OF GROWTH
Thailand’s marine sector is benefitting from extra than simply good climate and postcard-perfect waters. Ongoing funding in tourism and infrastructure is reworking the Kingdom right into a regional hub for boating, making it an more and more enticing residence base for each native and worldwide yacht house owners.
And because the variety of high-net-worth people grows in Southeast Asia, so does curiosity in premium leisure actions together with yachting. We’re ideally positioned to fulfill that demand by providing a gateway to the area’s waters backed by worldwide expertise and native perception.
SERVICE THAT LASTS BEYOND THE SALE
Maybe what actually units us aside is our dedication to what occurs after the sale. Sustaining a yacht is not any small process, however with Thailand’s increasing marina community and superior service amenities, the problem can turn into a pleasure – with the appropriate associate.
Our firm has closely invested in service infrastructure at key places resembling Ocean Marina Jomtien close to Pattaya and Phuket Boat Lagoon, guaranteeing complete care wherever house owners dock. Whether or not it’s routine upkeep or a fancy refit, our skilled crew ensures every vessel stays in peak situation.

SAILING SCHOOL AND SEAMANSHIP
We additionally play a key position in rising the nation’s crusing tradition. Our crusing faculty is among the many most revered in Thailand, providing internationally recognised instruction for novices and superior sailors alike. It’s a pure extension of our mission to make life on the water accessible, satisfying and secure for all.
Whether or not you’re studying to hoist your first sail or refining your offshore abilities, our licensed instructors present a hands-on, confidence-building expertise, set in opposition to the backdrop of a few of the world’s most lovely cruising grounds.
A PARTNER IN EVERY JOURNEY
As I’ve outlined, our firm isn’t nearly promoting boats. We wish to open the door to journey, leisure and freedom on the ocean. With a stable basis of data, a ardour for buyer care, and a finger on the heart beat of Thailand’s marine evolution, we do it effectively.
So, whether or not you’re dipping your toes into the boating life-style or planning your subsequent huge improve, Primus Marine will make sure the journey is each bit as rewarding because the vacation spot
For extra info go to primus-marine.com

Following a number of roles inside the yachting and automotive industries, representing lots of the world’s main manufacturers in each, Prime has spent his final six years in Thailand working in marine firm administration, creating yacht gross sales, aftersales, constitution and tuition in Southeast Asia. In 2024, Prime co-founded Primus Marine, which represents Beneteau, Aquila and Extra for gross sales and aftersales.
For extra info go to howard.prime@primus-marine.com
This text was first seen on YACHT STYLE.
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