Are you able to discover the ability of public relations and the way it shapes the narratives of your favourite celebrities and influencers? In a media-driven world the place tales affect perceptions, publicists play a key position in amplifying voices, spotlighting tales, and driving conversations that encourage change. Julia Matina, a rising drive within the PR business at Emily Blair Media, shares her journey—from finding out overseas in Florence to engaged on high-profile journal covers—fueling her ardour for strategic storytelling. On this unique interview, she discusses the affect of media, the fast-paced world of publicity, and what units Emily Blair Media aside in an ever-evolving business.
Meghan Forte: In what methods do you are feeling that being a publicist can encourage the subsequent era? (with media’s affect, and many others)?
Julia Matina: As a publicist, you have got the flexibility to form narratives, spotlight vital points, and convey consideration to voices and tales which may in any other case go unheard. In at this time’s media-driven society, the place individuals’s opinions are closely influenced by what they see and listen to, this energy is big. Being a publicist demonstrates how impactful efficient communication and strategic storytelling may be in shaping opinion, constructing and sustaining a optimistic popularity, and elevating consciousness about numerous matters, firms, and people.
Meghan Forte: The place did you examine and what drew you to turning into a publicist, and dealing with Emily Blair Media?
Julia Matina: I earned my bachelor’s diploma from SUNY Geneseo. My faculty expertise was fairly distinctive—I solely spent two years on campus after which studied overseas in Florence, Italy, for a yr. Sadly, when COVID hit, I used to be among the many final Individuals to return residence, lacking the constitution flight Governor Cuomo despatched (completely not on objective). My senior yr of faculty concerned chilly calling, finding out for the LSAT for a possible profession in leisure regulation, and studying the CAA Powerhouse e book—hoping to in the future have lunch with Michael Ovitz. I landed an superior internship at Younger Hollywood, working with Joely Stay. So, I flew to LA and selected to complete my final yr of faculty on-line.
Rising up with dad and mom who owned a manufacturing firm and studios, I used to be immersed within the leisure world from a younger age. I did loads of youngster appearing on Sesame Road and PBS Children, and spent hours at my mother or father’s studio, which made the business really feel like a pure match. I took a number of PR programs in faculty and was drawn to Emily Blair Media’s (EBM) small, specialised workforce. I beloved the inventive freedom and the thrilling tasks Emily and the workforce have been engaged on. The hands-on setting and adaptability have been particularly vital to me, notably with my transfer from New York to Los Angeles. My first week concerned being on set for a Forbes cowl shoot. That have solidified my feeling that I used to be precisely the place I wished to be. All the things simply appeared to fall into place.
Meghan Forte: What makes Emily Blair Media distinctive?
Julia Matina: What units EBM aside is our small, specialised workforce. As avid shoppers of the content material our purchasers produce, we now have a pure understanding of what resonates with their audiences and which methods will probably be best. Our workforce collaborates seamlessly throughout our LA, NY, and UK places of work, mixing various views and experience. This international but close-knit method ensures we keep forward of business developments and ship distinctive, personalised service to our purchasers, irrespective of the place they’re.
Meghan Forte: What’s the behind the scenes like for a publicist that many might not be conscious of?
Julia Matina: Being a publicist is a whirlwind job and daily is extraordinarily totally different. A lot of the work occurs behind the scenes—crafting press releases and pitches, marketing campaign technique, averting PR crises, constructing media relationships, establishing photoshoots or constructing vogue week itineraries, dealing with last-minute adjustments and media requests, and many others. This position requires loads of persistence and nice consideration to element, however the satisfaction of our purchasers makes each effort worthwhile.
Meghan Forte: What are a few of your specializations in your discipline ( do you give attention to PR in a selected discipline like healthcare, literature, finance, etch, along with leisure?)
Julia Matina: I lead the Leisure Division at EBM, the place I characterize a various roster of expertise, together with artists, actuality TV personalities, actors, actresses, tv hosts, and podcasters, and extra.
Meghan Forte: What are your favourite books?
Julia Matina: Love psychological thrillers…The Proficient Mr. Ripley, Strangers on a Practice, and many others.
This unique interview with Julia Matina, of Emily Blair Media has us at Social Way of life Journal intrigued! Emily Blair Media is a high public relations agency within the Los Angeles space and across the globe. Thanks to Julia Matina, for sharing your perspective and for giving us a glimpse into your world.Skilled Web site