Comic Atsuko Okatsuka Groups With P.F. Chang’s In New Advert

P.F. Chang’s is launching a brand new nationwide menu that includes $8.99 handcrafted cocktails, fan-favorite Garlic Noodles, and contemporary sushi rolls with comic Atsuko Okatsuka headlining the marketing campaign. Identified for her sharp humor and iconic bowl minimize, Okatsuka brings a playful twist to P.F. Chang’s newest value-packed choices, which embody versatile entrée sizes, shareable appetizers, and daring new flavors designed to make eating out extra inexpensive and enjoyable.

At a time when grabbing dinner can really feel like planning a trip, P.F. Chang’s is flipping the script. The chain rolled out its new nationwide menu on September 24, anchored by the $8.99 Cocktail Assortment. As Atsuko completely put it, “On this economic system, we’re thriving, child!!!” To highlight the refresh, the comic is starring in a playful social media marketing campaign that reveals off P.F. Chang’s lighter facet, proving that good meals, good drinks, and good humor all belong on the identical desk.

Cocktail costs could also be climbing in every single place else, however P.F. Chang’s is serving up six handcrafted core cocktails and two rotating seasonal pours at simply $8.99 every. Suppose brilliant, floral flavors or daring, citrus-forward sips, and don’t miss seasonal specials just like the Blood Orange Margarita and The Peartini. Atsuko’s private choose? The Lychee Martini. Company may seize home cocktails and choose wines at equally approachable costs, making indulgence really feel somewhat extra on a regular basis.

Typically, social media actually does work. After numerous fan requests on-line, Garlic Noodles are formally again on the menu. The savory, crave-worthy dish joins new sushi roll creations, together with the Spicy Tuna Roll, Kung Pao Dragon Roll, and Shrimp Tempura Roll. The menu additionally leans into selection with choices like Kung Pao Rooster and different beloved classics that carry the warmth and the flavour.

P.F. Chang’s is making it simpler than ever to combine, match, and share. The refreshed menu now affords medium or conventional entrée sizes and even half appetizers, so visitors can pattern extra flavors with out stretching their price range. It’s all about flexibility. Whether or not you’re flying solo, splitting sushi with pals, or doing dinner-for-two date night time type.

The brand new menu builds on the success of P.F. Chang’s Lunch Specials (beginning at $13.99) and Dinner Specials (beginning at $16.99), each of which let diners bundle soups, appetizers, bases, and entrées for unbeatable worth.

Sonika Patel, Chief Advertising and marketing Officer at P.F. Chang’s, says the brand new launch is about giving followers precisely what they’ve been asking for. “From $8.99 handcrafted cocktails to versatile parts and new shareable dishes, we’re giving folks extra methods to take pleasure in P.F. Chang’s any day of the week,” Patel stated.

If the objective of the P.F. Chang’s marketing campaign was to spark pleasure, the model nailed it. Comic Atsuko Okatsuka’s playful posts selling the brand new menu shortly lit up Instagram, the place followers raved about each the humor and the meals.

Okatsuka even gave her grandma a shoutout in a single publish, writing, “Grandma, in the event you’re watching this, I promise I’ll take you subsequent time #PFChangsPartner.” Followers flooded the feedback with love, together with actor Brandon Kyle Goodman, who chimed in, “You realize I really like the nails!!!”

Others couldn’t get sufficient of the business itself. One person declared, “That is one of the best business I’ve seen in endlessly!” whereas one other celebrated, “A second for the breakfast nails.” Even P.F. Chang’s leaned into Atsuko’s signature optimism, echoing her line with: “We’re thriving child!”