GLOBAL CERCIO: Givenchy has appointed Benjamin Cercio as its new international communications director, efficient instantly.
The trade veteran, most likely greatest recognized for his lengthy tenure at Louis Vuitton and his latest stint at Gucci, arrives on the Paris-based home because it enters a brand new period below a brand new inventive director, Sarah Burton, and a brand new chief govt officer, Alessandro Valenti, with whom Cercio labored at Vuitton.
In keeping with an inner announcement seen by WWD, Cercio is liable for “overseeing the picture, PR, occasions, digital, visible merchandising and heritage departments at international scale, coordinating with the areas.”
The discharge famous he would collaborate carefully with Burton and Valenti to “improve Givenchy’s international presence and model identification.”
Cerci succeeds Valérie Leberichel, who not too long ago left Givenchy to affix Gucci as senior vp of worldwide communications.
Cercio is taking over his new tasks at Givenchy through his not too long ago shaped brand-building and communication company named Bencercio, by which he’ll proceed to seek the advice of for different purchasers.
Cercio joined Gucci in November 2022 after an extended profession at Louis Vuitton, the place he rose up the ladder to turn out to be its worldwide director of press, influencer and leisure relations.
He’s notably expert in celeb relations and leisure endorsements, having constructed a robust community of abilities, brokers, stylists and publicists. Throughout his time at Vuitton, the model signed ambassadors together with Emma Stone, Léa Seydoux, Naomi Osaka and Sophie Turner.
Burton — a fastidious trend technician prized for dramatic tailoring and complicated, but empowering attire — is to indicate her first collections for Givenchy throughout Paris Style Week in March.