You’re employed arduous in your music. As soon as it’s launched into the world, you need folks to realize it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll hear once more.
That may occur, in fact. It occurs on a regular basis.
However with countless quantities of recent music being launched, and with countless quantities of social content material designed to maintain us viewing and scrolling, it often doesn’t occur all by itself.
To achieve traction along with your music, it is advisable to:
- Actively talk
- Make folks curious about your music
- Entice them to take an opportunity on you
- And make it straightforward to be discovered
That takes creativity, nevertheless it additionally takes a easy consciousness of a few of the methods and locations folks could be on the lookout for you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That will help you keep away from that, right here’s an inventory of 7 widespread errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t depart room for thriller. If you would like a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” while you ask folks to hearken to your tracks. You’re a musician! In fact that’s what you need folks to do. And also you’re HELPING them by making the instructions clear.
Wherever potential, use the linking instruments so your music is at all times only one click on away.
2. Your bio is dangerous
Does your social bio join the dots between who you’re and the music you create? If not, repair that!
Positive, the type of writing ought to convey one thing about your persona through the tone and kind (humorous, severe, absurd, mysterious, and many others.), however you additionally want the small print of your bio to inform folks an important issues about your music profession immediately.
3. Your title and deal with don’t match
Don’t get cute with this! Your artist title = Your social deal with. Easy.
As an illustration, if my band title was Trash Collectors, my Instagram title ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many instances when making an attempt to seek for new acts on social. If it provides the slightest little bit of uncertainty or further steps for somebody looking out, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less doubtless will probably be that folks see your new stuff while you do submit.
So hold your viewers engaged all through these months or seasons while you don’t have a lot occurring. Since you’ll want them to nonetheless be paying consideration when you do have massive information to share.
When you do have massive information, it’s additionally a typical mistake to not submit sufficient about that particular person launch or occasion. Bear in mind, folks typically must see a message a number of instances (7 is the overall rule) earlier than they act on it.
5. You don’t have an internet site
When you rely solely on social, it’s a ache for followers, who won’t be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and essential, submit it in your web site. Which in fact means you start by HAVING an internet site devoted to your music.
6. You retain altering your artist title
Cease it! Choose one thing. In any other case you’ll confuse followers, potential followers, and Google.
When you’re embarrassed by your artist title, you weren’t affected person sufficient while you picked it. When you really feel such as you’ve advanced past your artist title, keep in mind that numerous legendary acts have modified their sound all through the years with out altering their title.
Your artist title is the cornerstone of your model identification. You’re allowed to renovate and add new rooms to your artistic home. You don’t need to construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
When you actually need to be discoverable, your tracks must be all over the place that individuals are trying to find music.
I wrote a complete article about this widespread downside, why it’s an issue, and the way straightforward it’s to unravel. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by conserving your music walled-off. Distribute it. Broadly!
After pouring a lot time and expertise into your tracks, you don’t need to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with just some pretty steps or issues beforehand, you’ll be able to ensure you and your music are straightforward to seek out on-line. Simpler to seek out, simpler to get pleasure from!